Realogy Makes A Big Ad Buy
In order to counter perceived “Negative Media Spin”, real estate giant Realogy made a bold move recently.
The Parsippany, New Jersey-based parent of such real estate brands as Century 21, Coldwell Banker, ERA and Sotheby’s, placed a full-page advertisement in USA Today to let consumers know that dropping mortgage rates and an increasing number of available properties make today the “perfect time� to purchase a home. The Realogy ad ran in this past Friday’s main news section of USA Today, the section that receives the national newspaper’s highest readership.
So does this kind of advertising work? Will readers of USA Today respond to this ad? Or will they see through the spin?
Sphere: Related ContentIf you enjoyed this post, make sure you subscribe to my RSS feed!
Make sure to follow FOREM on Twitter too!













Andrew | Oct 10, 2007 | Reply
I love spin! Too funny. So when is a bad time to buy? Never I suppose.