Comments on: Real Estate Video Use Rises in 2009

By: The Future of Real Estate Marketing: Internet Video « Sonoma Valley Real Estate Blog

Thu, 10 Dec 2009 00:45:50 +0000

[...] recent article by Joel Burslem of http://www.thefutureofrealestatemarketing.com relates that video usage by Real Estate [...]

By: Steve

Steve — Fri, 27 Nov 2009 20:55:51 +0000

I think videos are nice but there are too many issues, which format, how to stream them, making sure viewers/potential clients have the correct plug-ins to view the videos, etc. You can use youtube, like Mike said, but it doesn’t look professional. So, there is possibly a niche market in standardizing online video and making it readily available.

In the meantime, photos seem to be the easiest way to go, since the file formats have been relatively standardized (JPEG) and you can get some pretty stunning shots with photos (http://www.photopilot.com/blog/index.php/2009/10/26/u2-me2).

Might also be a good middle-ground to use animated GIFs or JPEGs, since they will show multiple pictures and the format is readily accessible from most computers. Seems like a good compromise.

Just my 2 cents. Cheers, Steve

By: Mike

Mike — Sat, 21 Nov 2009 01:25:33 +0000

We just started uploading videos and using youtube. I think in future there will be a must for every listing.

By: houses for sale tn

houses for sale tn — Mon, 16 Nov 2009 08:55:35 +0000

This is true. Most people prefer to watch and listen than reading. This is also a way to communicate in a more real environment and when you watch a video it seems like you are talking/making conversations personally. This is good to real state industry in advertising your business purposes and offers in the mass.

By: Heatehr Rae Hatton

Heatehr Rae Hatton — Fri, 13 Nov 2009 14:49:06 +0000

I have been uploading videos of office space for rent in Manhattan since 2007. I only use my videos for internal clients even though I do have them on youtube. The majority of them are privatized. I haven’t really marketed myself via the videos. At this point I have a very comprehensive library of NYC office space. How can I promote myself with the videos? How do you market video?

Any suggestions welcome.
heatherh@kaufmanorganization.com

http://www.youtube.com/kaufmanorganization

By: Duncan

Duncan — Fri, 13 Nov 2009 12:55:17 +0000

I personally prefer watching real estate videos that aren’t too polished. Another tool to use to market listing as well as video could be Microsoft’s photosynth. I haven’t personally used it yet but will definitely be giving it a try soon.

By: Dave Toledo

Dave Toledo — Thu, 12 Nov 2009 21:06:55 +0000

An Observation of Pamela Liebman’s video on her tech team meeting the interactive challenges of the future.

I checked out their Senior Executive Team and quickly noticed that Terence Thomas’s title is Director of Information Technology. A big factor in a company successfully embarrassing technology starts with the Senior Executive Team and the respect they give to the person in charge of technology. Everyone seems to be a vice president except the most important position to the future of the company. If she really believes what she says, Terence Thomas should have the title of Chief Information Officer. And no, I’m not related to him!

By: Geordie Romer | Leavenworth WA

Geordie Romer | Leavenworth WA — Thu, 12 Nov 2009 18:00:39 +0000

@christian

Thanks for the tip. Project has been posted. Hopefully they won’t be disuaded by the zipcode since it could be farmed out anywhere.

By: Christian Sterner

Christian Sterner — Thu, 12 Nov 2009 15:55:25 +0000

@Chris – Calgary…

Mr. Dowell said it: practice makes perfect. And perfect doesn’t mean that the agent(s) all of a sudden becomes TV/broadcast quality in front of the camera.

A great video becomes one when agents can genuinely imagine that the camera is a buyer or seller. The audience wants transparency and information, regardless of how polished the messenger is. Real people with real messages and real information – that’s video.

Anyone seeking reasons not to do video will likely find all they need straight through overly-critical peers. At the end of the day, video does more to portray “human scale” (ie..what would it be like to walk within that home, or on that street block) than any other medium. Those that nail it, are going to nail those that don’t in a listing presentation. This is not vendor speak. This is the reality of statistics and feedback spanning almost 4 years now.

Note: listing videos being used to win new listings should be professionally produced or just “damn good.”

@geordie

Your price quote seems extremely high. I think you’d be happily surprised if you post your project on our Project Board http://www.wellcomemat.com/productionboard/

It allows you to anonymously gather quotes from production teams, and you will get a video for market value. I haven’t checked the stats in a while, but we used to average 8 quotes per project on the board.

By: Craig Mische

Craig Mische — Thu, 12 Nov 2009 15:45:33 +0000

Video has been particularly been affective for me when working with clients that live outside my area. If they are interested in a property but are having a tough time scheduling a visit or are wary about taking time as they believe most agents hide the negative aspects in their photos, I’ll shoot a video and will email them a private url to view it. If they end up scheduling time to look at it in person after viewing the video they usually end up making an offer.