Comments on: Real Estate 2.0 Hot Topic: Online Reputation Management

By: Here’s one way real estate agents can control the web’s future | Business2 Real Estate Agent News and Information Technology

Sat, 23 Feb 2008 09:28:40 +0000

[...] Burslem has some online reputation management tips on his blog here, here and [...]

By: Online real estate marketing expert speaks | Business2 Real Estate Agent News and Information Technology

Wed, 13 Feb 2008 00:46:56 +0000

[...] Online Reputation Management [...]

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By: Snap Shot

Snap Shot — Thu, 19 Apr 2007 19:04:40 +0000

[...] futureofrealestatemarketing.co… [...]

By: Take Control of Your Name Part II - YOU WILL BE SPOCKED » Realivent Real Estate Technology Blog

Thu, 19 Apr 2007 06:57:48 +0000

[...] creating people search engines. Matt recently wrote a post about online name management and Joel at the Future of Real Estate Marketing reposted an original article from last year to kick start another discussion about managing [...]

By: bill j.

bill j. — Thu, 19 Apr 2007 01:35:39 +0000

Not sure how much the subsequent posts after my initial post were taking mine in context, if at all, or were just in response to the main post by Joel. But I think it is important to make the distinction that my complaint re: homethinking.com had nothing at all to do with client/customer reviews, which I don’t fear at all and would welcome. Rather, my beef is that the site does not have even the basic contact information or sales/listing activity correct. I fear a potential client searching me on the site and seeing 0 listings for the year when in fact I am off to what could be one of my best years. I agree we have no control over what is said about us on the internet (I am quite used to this after 15 years of reviews as a musician in the other half of my dual life). It is the inaccuracy of the data which I have the biggest issue with.

By: Ryan from Property Doctors

Ryan from Property Doctors — Wed, 18 Apr 2007 16:19:21 +0000

Great topic! We currently are taking the approach of taking your reputation into your own hands. Show the industry and prospective clients your reputation proudly by what we call “proclaim your reputation”. This goes for investors, realtors, inspectors, contractors, you name it… This keeps the professional accountable by not wanting to recieve an “avoid”, but also encourages them to build their reputations and then show them to prospective clients. Either way, building some level of instant trust is crutial in order to try to bridge that initial gap of fear with a consumer.

By: Mark Boyd

Mark Boyd — Wed, 18 Apr 2007 14:21:06 +0000

As usual, great information and a very timely post. It seems that many agents (usually the more inexperienced ones) only worry about their reputation and how they affect potential clients AFTER it’s too late. They’re more focused on their own wants/needs (i.e. money) than on servicing their client(s) properly.
These are the agents who complain that a lead they followed up on “only wanted a free CMA,” whereas a smart and successful agent would look at that same lead as a listing appointment and wind up closing the deal somewhere down the line.
I think it’s very telling that the president of NAR was practically begging agents to follow up with clients and prospects just a couple of years ago, due to the number of agent (Realtor) complaints they were getting.
Joel, I’ve got your blog on my Google home page and I check it every day. Thanks for the props on our podcast. We gave you a much better shoutout on this week’s podcast, which will be posted later today (www.rorysteveanddave.com/category/podcast). I thought you deserved a much better shoutout than the one last week. It was pretty lame.
We also have an amazing new web tool for agents…check it out at http://www.remarkableagents.com. It’s groundbreaking stuff.
Have an awesome day, Joel!

By: shaun mclane

shaun mclane — Wed, 18 Apr 2007 11:26:12 +0000

It only makes sense that this is the direction we’re heading in. I’ve often thought about adding a rating system (a la itunes) to my website. I feel comfortable with my clients rating me, and actually feel it would be beneficial. To me, it takes clients’ testimonials to a new level. With the flood of new agents over the past few years, we need something in place to help consumers finding the perfect one.