Quick Hit: $2 Billion To Be Spent in Real Estate Web Advertising This Year
Borrell Associates released a new report today detailing its forecast for online real estate advertising.
We expect that this tipping point will help propel Internet real estate advertising to a $2 billion level this year and push it past $3 billion by 2010, surpassing newspapers in terms of advertising market share.
Whether those dollars go to the new kids on the block (Zillow, Trulia etc.) or to the more established media properties (Google, Yahoo) remains to be seen. You can pick up the executive summary for free - the full report is $995.
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3 Comment(s)
1 Trackback(s)
- From The Future of Real Estate Marketing » Click Fraud Could Spoil the Internet Advertising Party | Jul 6, 2006
wes | Jun 30, 2006 | Reply
The internet is the future. The internet is not dead. The internet is limitless. Any questions?
wmc | Jul 2, 2006 | Reply
2 billion! How do they spend that money?
John Schroeder | Mar 11, 2007 | Reply
I recently was contacted by a “building supply company” who wants to advertise on my site. Does anyone just do a flat fee per month for a link and if so does it work well?