Comments on: More Proof You Need to be Marketing Online http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online Internet, Web 2.0 and Real Estate Marketing Sun, 21 Mar 2010 02:08:12 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: John Baeyens » links for 2008-09-21 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24804 John Baeyens » links for 2008-09-21 Sun, 19 Oct 2008 09:58:20 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24804 [...] n More Proof You Need to be Marketing Online | Future of Real Estate Marketing [...] [...] n More Proof You Need to be Marketing Online | Future of Real Estate Marketing [...]

]]> By: Ana in San Antonio http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24287 Ana in San Antonio Sat, 19 Jul 2008 12:48:39 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24287 NO question its all about the net! NO question its all about the net!

]]> By: DL http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24286 DL Fri, 18 Jul 2008 18:05:49 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24286 Well, that could be because a lot of online services are either cheap or free. At Long & Foster Real Estate, agents are provided with their own website in addition to all the “free” advertising provided by <a href="http://www.longandfoster.com">www.longandfoster.com</a>. Many companies, like Google and Zillow, provide free web site analysis tools, free neighborhood stats, free blogs, etc. So while I don’t disagree with you that too much is spent on print advertising, I don’t think it’s at the expense of online advertising. Well, that could be because a lot of online services are either cheap or free. At Long & Foster Real Estate, agents are provided with their own website in addition to all the “free” advertising provided by http://www.longandfoster.com. Many companies, like Google and Zillow, provide free web site analysis tools, free neighborhood stats, free blogs, etc. So while I don’t disagree with you that too much is spent on print advertising, I don’t think it’s at the expense of online advertising.

]]> By: dagny73 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24285 dagny73 Thu, 17 Jul 2008 14:24:50 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24285 If you aren't online you are going to lose clients. It's as simple as that. The younger generation that's looking to buy is technologically savvy. If you aren't as experienced as they are, you'll lose them.<br><br><a href="http://www.steamboatsprings-realestate.com/" >steamboat</a> If you aren't online you are going to lose clients. It's as simple as that. The younger generation that's looking to buy is technologically savvy. If you aren't as experienced as they are, you'll lose them.

steamboat

]]> By: Jeremy http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24284 Jeremy Thu, 17 Jul 2008 00:44:44 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24284 "The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent." <br><br>Have you seen some of the agent sites out there? I think that buyers are able to quickly credit and discredit others with a few clicks. Fortunately, the web is not an interactive billboard, but some agents are still treating it as such. <br><br>BTW -- Adam your rule is one to live by... “The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent.”

Have you seen some of the agent sites out there? I think that buyers are able to quickly credit and discredit others with a few clicks. Fortunately, the web is not an interactive billboard, but some agents are still treating it as such.

BTW — Adam your rule is one to live by…

]]> By: Mark Bergman http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24283 Mark Bergman Wed, 16 Jul 2008 12:20:07 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24283 Great posting. I, too, would like to see the original Yahoo study. I've been sold on on-line marketing for several years. Convincing the older sellers that they don't need to see their home in print is the big disconnect for me. I consider myself a good salesman, but it's a leap. I do very limited print advertising in a second home marketplace. I consistently tell my sellers that I plan to be the first broker on the area to totally eliminate print advertising. After operating my current firm for 2+ years my branding is pretty solid. I support ($$) 2 monthly print pubs right now. It will be just one (maybe zero) in 2009 and none in 2010. Great posting. I, too, would like to see the original Yahoo study. I've been sold on on-line marketing for several years. Convincing the older sellers that they don't need to see their home in print is the big disconnect for me. I consider myself a good salesman, but it's a leap. I do very limited print advertising in a second home marketplace. I consistently tell my sellers that I plan to be the first broker on the area to totally eliminate print advertising. After operating my current firm for 2+ years my branding is pretty solid. I support ($$) 2 monthly print pubs right now. It will be just one (maybe zero) in 2009 and none in 2010.

]]> By: Tara Sybrant http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24282 Tara Sybrant Tue, 15 Jul 2008 14:18:36 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24282 I would like to get my hands on this study, can you direct me to it? I would like to get my hands on this study, can you direct me to it?

]]> By: Michael Zenga http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24281 Michael Zenga Tue, 15 Jul 2008 04:24:38 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24281 I sell modular homes and online marketing is the centerpiece of any marketing campaign I do for the houses I sell. I have gotten so much better return online<br><br>Michael Zenga<br><a href="http://www.zncustombuilding.com">www.zncustombuilding.com</a> I sell modular homes and online marketing is the centerpiece of any marketing campaign I do for the houses I sell. I have gotten so much better return online

Michael Zenga
http://www.zncustombuilding.com

]]> By: Derek Overbey http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24280 Derek Overbey Mon, 14 Jul 2008 14:45:26 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24280 Joel,<br><br>Having just crossed the bridge from the brokerage world to a real estate technology startup, I can tell you first hand that even with knock you over the head statistics like these, it is very hard to convince some real estate agents what is REALLY going on out there. <br><br>Even while working at Intero Real Estate in the heart of Silicon Valley, I had to pull teeth to convince agents that the newspaper was a dead medium. They would always tell me that in their town or neighborhood the newspaper was still used almost exclusively by the seller, which was probably true. <br><br>But agents have to be able to get beyond the objections and use the before mentioned information to convince their potential clients that online marketing really works. It is a process that will take time to get over this objection but if you are passionate and truly believe it yourself, it becomes a lot easier to point them in the right direction.<br><br>Derek Overbey<br>Sr. Director of Partnership Strategy<br><a href="http://Roost.com">Roost.com</a><br><a href="http://www.roost.com">http://www.roost.com</a><br><a href="http://blog.roost.com">http://blog.roost.com</a> Joel,

Having just crossed the bridge from the brokerage world to a real estate technology startup, I can tell you first hand that even with knock you over the head statistics like these, it is very hard to convince some real estate agents what is REALLY going on out there.

Even while working at Intero Real Estate in the heart of Silicon Valley, I had to pull teeth to convince agents that the newspaper was a dead medium. They would always tell me that in their town or neighborhood the newspaper was still used almost exclusively by the seller, which was probably true.

But agents have to be able to get beyond the objections and use the before mentioned information to convince their potential clients that online marketing really works. It is a process that will take time to get over this objection but if you are passionate and truly believe it yourself, it becomes a lot easier to point them in the right direction.

Derek Overbey
Sr. Director of Partnership Strategy
Roost.com
http://www.roost.com
http://blog.roost.com

]]> By: Adam http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online/comment-page-1/#comment-24279 Adam Mon, 14 Jul 2008 13:03:11 +0000 http://www.futureofrealestatemarketing.com/more-proof-you-need-to-be-marketing-online#comment-24279 A couple of thoughts:<br><br>Online/search marketing is the place to be IF buyers/sellers know to look "realtor in New York." But, what if part of one's marketing includes evangelizing the merits of a destination/community? (Think about trying to convince people to vacation in Key West instead of Hawaii.)<br><br>Yes, print absolutely makes no sense anymore. For us, it's expensive, doesn't deliver leads, and we can't measure it at all. The rule today - if you can't measure it, don't use it. A couple of thoughts:

Online/search marketing is the place to be IF buyers/sellers know to look “realtor in New York.” But, what if part of one's marketing includes evangelizing the merits of a destination/community? (Think about trying to convince people to vacation in Key West instead of Hawaii.)

Yes, print absolutely makes no sense anymore. For us, it's expensive, doesn't deliver leads, and we can't measure it at all. The rule today – if you can't measure it, don't use it.

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