Millions of Listings Oh My
Frontdoor.com, the upstart real estate search portal from media giant Scripps Network Interactive, continues to move forward. From their most recent press release:
Just six months after opening, FrontDoor.com, the real estate Web site powered by HGTV, continues to unlock home ownership information for users – now offering more than 3 million listings of homes for sale across the country.
So is 3 million the magic number?
Zillow’s Real Estate Search Results claim to have close to that (2,626,271 to be exact). REALTOR.com says you can “search over 3 million new, existing and rental properties”.
Young buck Roost.com has about half that… but then they’re only live in a handful of markets.
Roost.com now provides consumers access to homes for sale in 26 major markets, over 12,000 cities and nearly 1.5 million listings in total.
Nothing from Trulia on how many listings they have but I’m going to take a wild guess here and say that they have… oh I don’t know… approximately 3 million listings?
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But I can't get that song out of my head now...
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The real estate community should be promoting IDX over non-IDX sites to the consumer community, helping them to understand the differences.
Kudos to Threewide, with Listhub now installed in more than 100 markets, perhaps we will begin to see improvements on third party aggregation websites.
Kudos to Roost who only displays IDX listings!
Kudos to Cyberhomes for not taking re-syndicated listings from notoriously bad data sources like Homesandland, RealEstateBook and Homes.com.
Kudos to VAST for stopping their practice of resyndicating listings.
Kudos to the National Association of REALTORS Real Estate Standards Committee (RETS) for pulling the third party syndication sites to the table to create better data distribution standards
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At Roost.com, we’ve never really believed in talking up how many listings we have nationwide. We believe the consumer cares about whether a website has comprehensive and up-to-date/accurate (equally important!) listings in the market they’re interested in. When the consumer has an accurate snapshot of what is available in the market, they’re a better potential client for a REALTOR®.
This is why we created our network of broker IDX sites here at Roost. IDX is certainly the best standard for consumers to have the confidence they’re seeing accurate and comprehensive listings in any given market. We clearly continue to add to our geographic footprint every day (currently ~30% of the country), but our number one priority is the quality of the data in the local markets we cover.
That song is going to kill my productivity today!
Derek Overbey
Sr. Director of Partnership Strategy
Roost.com
http://www.roost.com
http://blog.roost.com
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Interesting post. I enjoy your insights on real estate marketing. For a candid look at what it is like in the real world of real estate PR and Communication Management, check out my post on the local chapter of the Florida PR Association here in Sarasota. FYI - The job described below is posted on Monster, but this will give you a deeper understanding of the day to day. I have accepted the Dir. of PR and Brand Communication for C21 based in NJ and I will continue to follow your posts.
Enjoy a "Day in the Life" http://cwcfprablog.typepad.com/weblog/2008/07/l...
Best Regards,
Matt Gentile - 300 Days of Sunshine
www.floridamoves.com
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Who (what site/organization/etc) do you think has the best tools (interface, user experience, search result accuracy, etc) to service the consumer? WIth multiple sites having millions of listings, which site would you use and why?
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I think the comment regarding real estate professionals pushing IDX is the way to go. Using a product like Wolfnet you can separate yourself from the listing aggregators by focusing on local area information and then providing the local MLS that is up to the minute up to date. That way you can get your "un-fair" :) share of the market.