Comments on: Lat49 Lets You Monetize Your Maps

By: Tom

Tom — Tue, 18 Nov 2008 14:53:46 +0000

Any thoughts on using these on a large broker site’s maps? Do you think it would turn off home seekers and make them bounce out? It would be great to monetize our maps, but I don’t want to do it at the expense of losing prospects.

By: ChiLyn

ChiLyn — Wed, 12 Nov 2008 16:13:22 +0000

@Galen — It is more like Billboard advertising with the ability to have interactive and engaging ads that can reach from branding to hyper-local. The ads can be placed either on the map itself or off the map, and they change as the user moves and zooms around, always staying relevant to the area the user is looking at and the type of site they are on.

@Joel — migh not be as easy as you think as lat49 seems to have several patents pending — they are also not a direct threat to google, but can complementary to google-style ads.

By: Traci

Traci — Tue, 11 Nov 2008 01:59:42 +0000

@Galen Higher CPMs and more control.

By: Joel Burslem

Joel Burslem — Tue, 11 Nov 2008 01:11:31 +0000

@Galen – I’m going to say this is a little better, since Google Ads just shows up as a pin on the map. Lat49 let’s you float a brand/logo on the map.

That said, easy-peasy for Google to put a spike in this idea.

By: Glaen

Glaen — Tue, 11 Nov 2008 00:32:15 +0000

How is this better than adsense for maps?

http://code.google.com/apis/maps/documentation/reference.html#GAdsManager