Comments on: Go Big or Go Home

By: Rochester MN Real Estate

Rochester MN Real Estate — Mon, 10 Nov 2008 18:36:00 +0000

Thanks for the international link … I practice Real Estate in Rochester MN … but deal with International clients due to the Mayo Clinic.

By: Eduardo Garolera

Eduardo Garolera — Fri, 07 Nov 2008 08:33:16 +0000

@Lance: its is clear that you are not positive about our new name, but we understand that changes like this generate different opinons, that´s fine!
Luckily, the reasons you present for justifying our failure can be widely discussed and conversation is something we adore.
A name that makes us sound bigger is not such a bad thing, just think on google and its meaning and we have an example that shows you´re not right.
Are we a “jack of all trades”? I think you only heard the name, but didn´t take the time to know about us or understand our bussiness model, we are specifically focused on real estate properties, that is what we are good at that is the only thing we do.
We sound wide but we´re narrowing to be able to offer local answer to our users needs, be patient, see our results in the next 3 months and let me enclose my e-mail in case you want to continue the conversation: eduardo.garolera@enormo.com.

Waiting to hear from you!

By: Lance Jepsen Author of Internet Marketing

Lance Jepsen Author of Internet Marketing — Tue, 04 Nov 2008 17:42:24 +0000

They just went from bad to worse. Coming up with a name to make yourself sound even bigger is a very bad marketing move. What Internet marketing has shown us is that a narrow focus and specificity is key. For example, think You Tube. What if You Tube was called Universe Tube or Enormous Tube? It probably would not be as successful as it is today.

This company would have done far better by coming up with a personal name that focuses on a specific niche market within the real estate sector, and then setting up several different websites that target each specific niche. For example, if they want property management companies to list on their portal, then a site called something like My Managed Homes would do. If they want individual homeowners trying to sell their home to list on their portal then something like My Home Advertised To The World would do. They should also have a specific niche that targets the market where there corporate headquarters is located in Barcelona, Spain. Something like MyBarcelonaHome would do.

Wide is the gate, but narrow is the way to paradise. Specificity is key.

This portal will probably fail within 2 years time with the current name and focus of the company being so broad. Think Sears’ and how they failed by adding more and more products to their huge catalog. People don’t want a “huge” corporation to do business with. People do business with people not corporations. People want to do business with a narrowly focused expert that can solve their specific problem, not a big “jack of all trades”. As the old cliche goes: He who tries to be everything to everyone ends up being nothing to no one.

By: Rob Wagoner

Rob Wagoner — Thu, 30 Oct 2008 19:51:55 +0000

Naming a company is one of the most difficult and important things a business owner does. My business partner and I went round and round when we named our company. We finally settled for an acronym, URBaCS. We felt like Google, Zillow had the right idea. Create your own word and make it mean you or your product. I like Enormo. It combines your vision with something unique.

By: Eduardo Garolera

Eduardo Garolera — Thu, 30 Oct 2008 17:10:25 +0000

Hi Joel,

thanks for the mention!

I hope our name will be soon appealing to you

By: properazzi.com Becomes enormo.com | Property Portal Watch

properazzi.com Becomes enormo.com | Property Portal Watch — Thu, 30 Oct 2008 07:27:46 +0000

[...] referred to enormo as a “porn name” while futureofrealestatemarketing.com said the new name “feels kind of generic, and unrelated to real [...]