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	<title>Comments on: Extate Cranks Up the Heat</title>
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	<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat</link>
	<description>Internet, Web 2.0 and Real Estate Marketing</description>
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		<title>By: shaun mclane</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-10400</link>
		<dc:creator>shaun mclane</dc:creator>
		<pubDate>Tue, 01 May 2007 11:51:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-10400</guid>
		<description>Finally had a chance to look check out extate today. Nice site. Not sure I agree with the hype, but I&#039;ve only spent a few minutes looking.</description>
		<content:encoded><![CDATA[<p>Finally had a chance to look check out extate today. Nice site. Not sure I agree with the hype, but I&#8217;ve only spent a few minutes looking.</p>
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		<title>By: Comeover.com - The Blog : Redfin Gets Cool</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-10054</link>
		<dc:creator>Comeover.com - The Blog : Redfin Gets Cool</dc:creator>
		<pubDate>Thu, 26 Apr 2007 23:39:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-10054</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] on the map change colors once you&#8217;ve viewed them. This is a new feature of Extate that Joel Burslem also appreciates! It&#8217;s a tiny but important feature for sites whose catalyst for displaying [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-ref-pre%-->[...] on the map change colors once you&#8217;ve viewed them. This is a new feature of Extate that Joel Burslem also appreciates! It&#8217;s a tiny but important feature for sites whose catalyst for displaying [...]<!--%kramer-ref-post%--></p>
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		<title>By: Redfin Gets a Facelift and Expands Eastward &#124; Future of Real Estate Marketing Blog</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-9987</link>
		<dc:creator>Redfin Gets a Facelift and Expands Eastward &#124; Future of Real Estate Marketing Blog</dc:creator>
		<pubDate>Thu, 26 Apr 2007 04:01:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-9987</guid>
		<description>[...] UK search engine Extate&#8217;s recent redesign (see Extate Cranks Up the Heat), among other things it has gotten rid of the property balloons (something Redfin developer Matt [...]</description>
		<content:encoded><![CDATA[<p>[...] UK search engine Extate&#8217;s recent redesign (see Extate Cranks Up the Heat), among other things it has gotten rid of the property balloons (something Redfin developer Matt [...]</p>
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		<title>By: Matt Goyer&#8217;s Real Estate Blog &#187; Blog Archive &#187; Joel on Extate</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-9619</link>
		<dc:creator>Matt Goyer&#8217;s Real Estate Blog &#187; Blog Archive &#187; Joel on Extate</dc:creator>
		<pubDate>Sun, 22 Apr 2007 01:15:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-9619</guid>
		<description>[...] blogs about how Extate Cranks Up the Heat:  A couple of new features extate has developed recently; that US based real estate search engines [...]</description>
		<content:encoded><![CDATA[<p>[...] blogs about how Extate Cranks Up the Heat:  A couple of new features extate has developed recently; that US based real estate search engines [...]</p>
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		<title>By: Artemi Krymski</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-9219</link>
		<dc:creator>Artemi Krymski</dc:creator>
		<pubDate>Tue, 17 Apr 2007 23:05:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-9219</guid>
		<description>Richard,

The heat map is calculated relative to the area you are viewing, so when you zoom out a certain area that was hot may now become cold (which makes sense because its in comparison to other areas that were not visible before).  We could not let the user move and zoom and make one static heat map (which would be much easier) but in my opinion is restrictive.

I do agree that there are still lots of improvements to be made to the underlying algorithms that will improve the accuracy a lot, as well as obtaining more price data.  

I also agree that its not all about innovation.  In fact there are lots of companies that die because all they do is innovate and don&#039;t watch their bottom line.  We strive to do both, but innovation is what we love, and revenue strategies are fairly standard in this market (nobody yet has come up with something revolutionary - as far as I know)

Thank you for your feedback!

----------------

Joel,

Thanks for the great article and an interesting discussion.  IMHO I&#039;m not convinced that UK property sites are that much better, most of them are poor clones of Trulia (which is why they almost got sued).  The grass is always greener on the other side :)</description>
		<content:encoded><![CDATA[<p>Richard,</p>
<p>The heat map is calculated relative to the area you are viewing, so when you zoom out a certain area that was hot may now become cold (which makes sense because its in comparison to other areas that were not visible before).  We could not let the user move and zoom and make one static heat map (which would be much easier) but in my opinion is restrictive.</p>
<p>I do agree that there are still lots of improvements to be made to the underlying algorithms that will improve the accuracy a lot, as well as obtaining more price data.  </p>
<p>I also agree that its not all about innovation.  In fact there are lots of companies that die because all they do is innovate and don&#8217;t watch their bottom line.  We strive to do both, but innovation is what we love, and revenue strategies are fairly standard in this market (nobody yet has come up with something revolutionary &#8211; as far as I know)</p>
<p>Thank you for your feedback!</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Joel,</p>
<p>Thanks for the great article and an interesting discussion.  IMHO I&#8217;m not convinced that UK property sites are that much better, most of them are poor clones of Trulia (which is why they almost got sued).  The grass is always greener on the other side <img src='http://www.futureofrealestatemarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Richard</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-9209</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Tue, 17 Apr 2007 21:30:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-9209</guid>
		<description>Zoom out one level, then move the map just a little bit. Suddenly the heat map looks different. White spots are no longer white and dark spots moved, too. That doesn&#039;t give me much confidence in the underlying data.

&quot;they must innovate or die.&quot;
I&#039;m sorry, is this another web2.0 slogan? I agree that there should be some way of generating revenue (&quot;they must make money or die&quot;). The first-in-the-market strategy (e.g. Ebay or Trulia) can&#039;t work as there is too much competition.

Richard</description>
		<content:encoded><![CDATA[<p>Zoom out one level, then move the map just a little bit. Suddenly the heat map looks different. White spots are no longer white and dark spots moved, too. That doesn&#8217;t give me much confidence in the underlying data.</p>
<p>&#8220;they must innovate or die.&#8221;<br />
I&#8217;m sorry, is this another web2.0 slogan? I agree that there should be some way of generating revenue (&#8221;they must make money or die&#8221;). The first-in-the-market strategy (e.g. Ebay or Trulia) can&#8217;t work as there is too much competition.</p>
<p>Richard</p>
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		<title>By: Real Estate Valuation Going to the Consumer &#171; Better Closer Blog</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-9196</link>
		<dc:creator>Real Estate Valuation Going to the Consumer &#171; Better Closer Blog</dc:creator>
		<pubDate>Tue, 17 Apr 2007 16:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-9196</guid>
		<description>[...] 17th, 2007 &#183; No Comments  This realtor/real estate broker/property valuation slug-out will increasingly tip the leverage to the mortgage banker as the first trusted advisor in any real [...]</description>
		<content:encoded><![CDATA[<p>[...] 17th, 2007 &middot; No Comments  This realtor/real estate broker/property valuation slug-out will increasingly tip the leverage to the mortgage banker as the first trusted advisor in any real [...]</p>
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		<title>By: The Garden Gossip</title>
		<link>http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat/comment-page-1/#comment-13701</link>
		<dc:creator>The Garden Gossip</dc:creator>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/extate-cranks-up-the-heat#comment-13701</guid>
		<description>&lt;!--%kramer-pre%--&gt;real estate search engine in South Africa and the UK. Here is a video tour that you can look up on. So check them out for your real estate needs and for more information.  &lt;!--%kramer-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-pre%-->real estate search engine in South Africa and the UK. Here is a video tour that you can look up on. So check them out for your real estate needs and for more information.  <!--%kramer-post%--></p>
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