Estately Heads South
Estately has been playing the slow and steady game, but it’s one that I’m increasingly convinced is working out for them.
Today, they announced the addition of their tenth metropolitan market as they bring Atlanta under their fold. Adding 127,000 listings from two Georgia MLS databases, it now brings the total number of properties for sale on Estately.com to over 459,000. In addition to Georgia, Estately covers California, Illinois, New York, Oregon and Washington.
Estately’s search tool is a very robust and impressive product, as I’ve noted a number of times in the past. It’s one of my favorite search destinations on the web. I especially like their transit search tool which calculates a property’s distance from a particular transit line (see Estately Comes to Portland). In Atlanta, you can now do these kind of searches in proximity to the MARTA line.
Estately works on a referral basis – matching pre-screened Realtors with leads coming off its site. When a client who comes from Estately completes a successful transaction, the agent is charged a 20% referral fee. If you’re in any of their markets and want to work with them you can find out more at Estately for Agents.
At this point Estately’s closest parallel is probably Roost (see Roost Redesign Radically Changes Experience) and it’s interesting comparing the two MLS driven sites’ traffic patterns. Seems like there is quite a horse race developing there!
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Tom Smith | Jun 10, 2009 | Reply
gimme a break… their website sucks – the search function is always broken. See http://www.estately.com/OR/Portland,_OR_97239 … the results for all of 97239 yield one $3MM home.
Kevin Lisota | Jun 10, 2009 | Reply
Estately is a great real estate search site. Powerful, yet simple and elegant. Something that can’t be said for many of the big sites out there.
Galen | Jun 10, 2009 | Reply
Kevin – thanks for the kind words!
Tom – thanks for the feedback – rude or otherwise.
While our data is imperfect, broken is an extreme overstatement. We do have some older zip code boundaries, which means that 97239 is still combined with 97201. You can see the 97201 boundary here: http://www.estately.com/OR/97201. The homes are still there and you can zoom in if you extremely passionate about the 97201 zip code.
We will be updating our zip code boundaries in the near future!
Robert Bryan Boova | Jun 10, 2009 | Reply
Been a fan of this site since I first saw it about a year ago.
Haven’t really thought about it in a while but good to hear they are still plugging along.
The map interface does look robust and also fun to use.
Thanks for the update.