Comments on: Enormo Relaunches with New Look, New Services http://www.futureofrealestatemarketing.com/enormo-relaunches-with-new-look-new-services Internet, Web 2.0 and Real Estate Marketing Sun, 21 Mar 2010 02:08:12 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Marty Lachance http://www.futureofrealestatemarketing.com/enormo-relaunches-with-new-look-new-services/comment-page-1/#comment-26323 Marty Lachance Wed, 18 Feb 2009 15:33:07 +0000 http://www.futureofrealestatemarketing.com/?p=1458#comment-26323 There is no shortage of companies competing for attention with similar platforms. It seems every week someone is re-skinning and relaunching a listing portal. Some add new convenience features for buyers, but it's not often that tools are added that directely involve the Realtors. We're still betting the model will change in the next 1-2 years. Realtors are starting to Realize that their best source of marketing is their listing(s). When they have one, it should be the focal point of their add-on services...and it should work hard to promote the Realtor as well as the property. The model we offer at Utopria does just that. The MediaPod is the cental hub for inter-connectivity with audio, video, property blogs, RSS feeds, Twitter, seller and selective sponsor participation. The marketing of the MediaPod itself is the key. It's fed through existing syndication channels so it actually ends up on all of those re-skinned listing portals. It's going to be an interesting 24-months. There is no shortage of companies competing for attention with similar platforms. It seems every week someone is re-skinning and relaunching a listing portal.

Some add new convenience features for buyers, but it’s not often that tools are added that directely involve the Realtors.

We’re still betting the model will change in the next 1-2 years. Realtors are starting to Realize that their best source of marketing is their listing(s). When they have one, it should be the focal point of their add-on services…and it should work hard to promote the Realtor as well as the property.

The model we offer at Utopria does just that. The MediaPod is the cental hub for inter-connectivity with audio, video, property blogs, RSS feeds, Twitter, seller and selective sponsor participation. The marketing of the MediaPod itself is the key. It’s fed through existing syndication channels so it actually ends up on all of those re-skinned listing portals.

It’s going to be an interesting 24-months.

]]> By: Sean Terry | Dealmakers Blog http://www.futureofrealestatemarketing.com/enormo-relaunches-with-new-look-new-services/comment-page-1/#comment-26320 Sean Terry | Dealmakers Blog Wed, 18 Feb 2009 05:11:29 +0000 http://www.futureofrealestatemarketing.com/?p=1458#comment-26320 I just did a search in Glendale AZ where we have roughly 15 offers in on properties and not one of them showed up in my search. Weird, I still think the local MLS is the best source of up to date info. Any ho Thanks for the post Erik Sean I just did a search in Glendale AZ where we have roughly 15 offers in on properties and not one of them showed up in my search. Weird, I still think the local MLS is the best source of up to date info.

Any ho Thanks for the post Erik

Sean

]]> By: Claudia Gonella http://www.futureofrealestatemarketing.com/enormo-relaunches-with-new-look-new-services/comment-page-1/#comment-26307 Claudia Gonella Wed, 18 Feb 2009 00:57:10 +0000 http://www.futureofrealestatemarketing.com/?p=1458#comment-26307 Enormo does have impressive global coverage. Trulia and Realtor provide more in the way of market comps, neighborhood statistics and data charts. Enormo does have impressive global coverage. Trulia and Realtor provide more in the way of market comps, neighborhood statistics and data charts.

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