Doorhangers are so old school…
I love this advertising idea from Papa John's in Peru – a great new twist on an old direct mail tactic.
Knock, knock…
I think this promotion could be well used by an enterprising realtor or by one of the newer web-based brokers looking to establish brand awareness in a new market. (Redfin? ZipRealty?)
Created by Saatchi & Saatchi Lima, this campaign recently won Gold at the Cannes Lions international advertising awards. Apparently phone calls and sales went up 80% because of this campaign.
Have a browse through this year's winners, there are some really creative ideas in there.
Technorati Tags: Cannes, Cannes Lions, Advertising, Advertising Awards, Papa Johns, Real Estate Marketing, Real Estate Blogging, Real Estate Blog, Real Estate Blogs, Real Estate, Realty Blogging
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not a realtor | Nov 15, 2006 | Reply
I think it is a bad idea because it would irk many people I know and turn them off completely.
Jeff | Nov 22, 2006 | Reply
Yeah, I’d be pissed if someone stuck something like that on my door.
Incredible Agent | Jan 17, 2007 | Reply
There’s no arguing with the results. Maybe some folks were so angry they worked themselves into a tizzy and got hungry for pizza.