Digging in to the National Real Estate Search Scene
Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.
While I think there are a lot of ways you can use this tool (see agentgenius.com), I think that for most marketers the geographic breakdowns will be one of the most interesting – mainly because it can help identify brand awareness in any particular location.
Let’s look at the national brand awareness of the big search portals:
Strong Nationwide (Near universal brand awareness)
Regionally Strong (Strong in specific regions; east, west, south, north)
Confined Awareness (Searches confined to single States)
Poor roost.com did not have enough search volume to show any results.
(h/t Sellsius blog)
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12 Comment(s)
2 Trackback(s)
- From Brand v. SEO: Which is More Important? | Aug 13, 2008
- From Google Insights maps where people search from | The Seattle Specialist | Aug 18, 2008
A. Longo | Aug 12, 2008 | Reply
Realtor.com on crack? Tell me that they don’t have more search volume in Maine than anywhere else in the country…?
Adam | Aug 13, 2008 | Reply
This is very cool, although I do wish that Google would provide hard numbers with their data. Compete does provide actual numbers, and they are even more useful than this or Alexa.
Jim Reppond | Aug 13, 2008 | Reply
This is a very handy tool to see where people are coming from when searching your competitors sites too. Here in Seattle I did a comparison between the big three real estate companies and the results were stark. (see my blog)
http://tinyurl.com/5vw3t2
I’ll definitely use this in listing presentations!
Drew Izzo | Aug 13, 2008 | Reply
Thanks for the mention Joel. Here at http://www.Roost.com we’re continuing to focus primarily on building the best product to help consumers find homes for sale. Don’t feel bad for Roost with respect to topline traffic growth. When that becomes a top priority you’ll know about it.
Peter | Aug 13, 2008 | Reply
Google’s new Insight tool is a great way to figure out what your market is searching for. You can literally read their minds by finding out what they are searching for in your area.
Real Estate agents and investors can benefit from this tool in a great way.
I actually recorded a free 9 minute video showing people how to use this new tool on my blog. In that video, I also show how you can find out the actual #’s of searches perform on Google.
Numbers are provided by Google. So, there you go Adam. Now, you can find actual numbers from Google’s searches.
Peter K.
Jamey Bridges | Aug 13, 2008 | Reply
I think may favorite part of the new tool is the “rising searches” feature. I think this will help anyone doing online marketing to be aware of new nuggets of opporunity.
Chris D | Aug 14, 2008 | Reply
you forgot Point2 http://www.google.com/insights/search/#cat&q=point2&cmpt=q&date&clp&geo=US
but we don’t call it the NLS anymore
Brett | Aug 16, 2008 | Reply
Brett Shaw from Cyberhomes:
What a nice visual. Somewhat surprising in a way. While realtor.com and yahoo are up at the top, clicking on them reveals that they are pretty much stagnant. Not much movement. While Cyberhomes is on an upward trend. Keep an eye out to see how darker the blues for cyberhomes are going to get.
Castles in Scotland | Aug 18, 2008 | Reply
About real estate in Europe: prices change so fast that you just can’t keep the track of all the changes. New members of European Union still have quite cheap property for sale. Example: you can buy a land and a house near the sea for 10.000 Euro in Bulgaria.. At the same time prices for houses in Ukraine, Kiev are higher than luxury villas’ cost in California. What can I say? Now it seems to be expensive to invest into property at some moment, but later it becomes reasonable action.
Louis Cammarosano | Aug 29, 2008 | Reply
Interesting
HomeGain seemed to do better than Cyberhomes and Front Door scoring high in populous states California, Florida, and Virginia
http://www.google.com/insights/search/#cat&q=homegain&cmpt=q&date&clp&geo=US
heather riggio | Jan 20, 2009 | Reply
yes, Realtor.com has more searches in maine, then CT, NJ and Flordia.
heather riggio | Jan 20, 2009 | Reply
It is not the how many dragons you slay, but who ends up with the princess… say hi to Marty for me.