Comments on: Century 21 Ditches TV for Online

By: Round Rock Realtors - Jacci

Round Rock Realtors - Jacci — Wed, 20 Jan 2010 03:51:45 +0000

As times change so does the stlye of marketing. This doesn’t suprise me at all. I think that TV still has its pros and cons be now days the internet is the way to go.

By: Simon Cardash

Simon Cardash — Sun, 17 Jan 2010 22:58:47 +0000

Real estate agents in the UK have been embracing the web for the last couple of years now. The old style high street agency will become consigned to history in the next ten years

By: Laguna Niguel Real Estate

Laguna Niguel Real Estate — Sun, 01 Feb 2009 23:34:38 +0000

Century 21, being the biggest name in real estate worldwide, should still need to improve its marketing strategies. Great article, though.

By: Overland Park

Overland Park — Sat, 31 Jan 2009 04:13:05 +0000

Appreciate the article Joel. I know its a big step for them but to me (and I’m sure many of your readers) its like saying Microsoft is ditching type writers.

By: crystal

crystal — Tue, 27 Jan 2009 05:20:23 +0000

I am a Century-21 agent in Vancouver, WA. You can view my website at http://www.crystalboldt.com. I have also ditched almost all other advertising other than online. It has been a lifesaver. Not to mention the cost as well in this market. I am looking forward to networking and learfing all the new social media. Any pointers?

By: Property Investment Abroad

Property Investment Abroad — Mon, 26 Jan 2009 15:48:00 +0000

I think it is a clear indication also how people are moving forward with their marketing and also how forward thinking you need to be with property investment promotion in the future. Estate agents cannot contine to succeed as they have previously as the markets have changed.

By: Provo Homes

Provo Homes — Sat, 24 Jan 2009 04:23:06 +0000

I wonder if Remax Will Follow. Remax is constantly bragging about how it does the most advertising on TV. But does that in result sell houses?

With the market slow, companies need to really examine the effectiveness of their advertising.

http://www.homes4saleinutah.com

By: Tony Sena

Tony Sena — Fri, 23 Jan 2009 17:30:09 +0000

Matt,

I’ll be looking forward to the innovative social media tools that you will be launching. I guess I will have to start following your efforts to make sure their isn’t a new competitor on the horizon in my local market

By: Matt Gentile

Matt Gentile — Fri, 16 Jan 2009 15:55:23 +0000

We are working on it Tony. All good things take time. Look for innovative social media tools in late spring / early summer.

Great post Joel.

Matt Gentile, Director of PR and Brand Communication
Century 21 Real Estate LLC

By: myrtle beach rentals

myrtle beach rentals — Fri, 16 Jan 2009 00:34:13 +0000

I agree it is pretty bold for them to announce it. I know from being in the industry, newspapers are a waste of time when advertising a property