“I have nothing to say.”
I have heard this over and over again, not just by real estate agents – but by many people who are trepidacious about getting involved in Twitter.
To many, Twitter has become more useful as a way to tap into what’s “going on today,“ than to broadcast their own messages. And [...]
One of the topics people ask me frequently about is social media – and specifically they ask me for how to make the best use of their time. Anyone who has dived into social media knows that it is not “free” – it takes time and a thoughtful effort to make it work your time.
If [...]
In the last few weeks or so, I have noticed an incredible amount of GOOD content coming down the pipeline. Like you, I subscribe to blogs, RSS feeds, Twitter lists, etc. But what has grabbed my attention lately has been my Facebook feed. Anyone who know me, knows that I am a huge fan of [...]
If you are like most real estate agents, you’ve set up a LinkedIn account, put in your basic info, connect with a few people and then haven’t looked back since. If this is you – you are not alone! If you have been updating your LinkedIn account regularly you are ahead of the [...]
Lead generation using social media and other ‘non-traditional’ sources continues to be a hot topic among agents and brokers. There is a HUGE opportunity for Realtors to start ‘Farming’ online.
If I was an agent, there are a few things I would do ASAP to kick-start my lead generation using Twitter:
1. Take your Twitter campaign seriously. [...]
This Tuesday I am talking about one of my favorite subjects: Facebook. With an audience of over 350M people – Facebook is the top social media source that Realtors must be engaged in.
5 Things Every Realtor Must do to Be Successful on Facebook:
1. Post good content daily. This is the #1 one thing that I [...]
From Matt Cutts, Tips on your Google Reader subscriber numbers.
To find out how many Google Reader subscribers you have:
Click on ‘Add subscription’ button.
Enter search terms that relate to your feed, e.g. Real Estate Marketing.
Discover!
This is an interesting tool to research how other blogs are doing too. But remember, this only details readers that have subscribed [...]
In a competitive marketplace, differentiating yourself is often a matter of finding new and innovative ways to stand out from the crowd. Television advertising has always been attractive because of its far ranging reach, but up until now it has been financially unfeasible for most small companies.
Spot Runner aims to change that. It makes is [...]
From Brazil, here's a very creative marketing promotion. Wallets containing advertising were scattered around the city for passersby to pick up. Inside was an ad for a local financial newspaper.
I love this idea. It's tactile, engaging (you know someone will pick it up) and unique. I think this it could be used to great effect [...]
In real estate, image is everything. Your name and face are arguably your most valuable assets.
Over the years, agents and brokers have single-handedly kept thousands of print shops and promo item manufacturers in business, as they've thrown millions (if not billions) of dollars into fridge magnets, calendar mailers and postcards to prospect for and keep [...]
