Category: Marketing

Picture Taking Is a Picnic

Holly Schwartz (@hollyschwartzoc) is the Marketing Director for Torelli Realty,torellirealty) a boutique real estate company in Orange County, CA. She enjoys dishing up a daily blog about 365 Things To Do In Costa Mesa (“Like” the page on Facebook!) Prior to working at Torelli Realty she worked as a TV producer for the HGTV shows [...]

Facts Tell, Pictures Sell

Marty Boardman is a Realtor, real estate investor and instructor in Gilbert, Arizona.  He’s the Chief Financial Officer for Rising Sun Capital Group, LLC, a real estate investment firm that buys and sells distressed real estate in the Phoenix metro area.  He’s also an accredited instructor for the Arizona Academy of Real Estate.  You can [...]

5 Rules for Managing Your Email

I don’t know about you – but email can be very stressful! As you sit at your computer, trying to get things done, and more and more email comes in, your ‘to do’ list keeps getting bigger and bigger!
About two years ago I made the conscious decision to take back control of my email and [...]

Spring Cleaning – Is it Time to Update Your Web Site?

Let’s be honest – when is the last time you updated your web site? For most real estate agents it’s a couple times a year.

In 2010, it’s no longer ok to have a web site that is static – one just sits there and never gets updated.
If you are thinking of updating your site – [...]

Twitter Proves You Can't Go Wrong With an Email Newsletter

Yesterday I was pleasantly surprised to find an email newsletter from – TWITTER! I guess it shouldn’t surprise me – but at first I was a bit surprised that the company that made “140 characters” a household name, decided to get a message out to their members via email.
Good reminder to all of us that [...]

Be the catalyst for community in your business – online and offline in 2010

This was my first time being “behind the scenes” with Inman News at Real Estate Connect NYC.  Having worked directly with agents and brokers prior to coming to Inman, this time at Connect I listened with a new set of eyes.
I kept thinking, “If I was a Realtor, what would be my big take-away from [...]

700 New Twitter Followers in 7 Days

This past week has been a pretty exciting week around here. Last week, I began managing the Inman News’ social media streams. I’m pretty excited to say that within the 1st 7 days we have over 700 new Twitter followers.

I am fired up about the results we have had by simply ‘turning up the dials.’ [...]

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Real Estate Video Use Rises in 2009

Online real estate video host Wellcomehost released its first annual report on the use of video in real estate marketing.
Significantly, the company found that the use of video is up 95% in the first half of 2009 versus the first half of 2008.
Breakouts like Realtor Ian Watt (see Video Isn’t Just About Your Listings) set [...]

Crush It the Vook Now Available

Gary Vaynerchuk (@garyvee) really needs no introduction. Web 2.0 guru, brilliant marketer and unabashed self-promoting social media superstar, he is on a mission to help you take advantage of the all the latest web technology to further your goals and monetize your passions.
I first met Gary at his keynote at Real Estate Connect in New [...]

The Real Estate Brand of the Future (Video)

Pam Liebman, CEO of Corcoran Group answered my question – What should the real estate brand of the future mean to consumers?
Her answer was posted on YouTube. I’ve posted the video below.
[youtube]http://www.youtube.com/watch?v=ZrxAaMVWsEs[/youtube]
Thanks Pam!
I’d also like to throw this question out to the rest of the real estate industry – send me your video response via [...]