Category: Marketing

Turnhere Lets You Do Video Cheap

Been thinking you might want to do video?
No better time than the present.
Turnhere has a great special going on right now that gets you a full 1 minute business profile for only $499. Regular price is $899 and the offer is good until June 30. That also gets you a player with embed code, a [...]

Century 21 Gets Social

Century 21 has really been pushing to move beyond the Gold Jacket lately. First, they announced they were dropping all of their television advertising in favor of an all-Internet play (see Century 21 Ditches TV for Online)
Now they have announced that they’ve launched “C21 Communities” – a social media platform.
Century 21 Real Estate LLC, the [...]

Social Media Marketing Institute launches today

Two well known real estate bloggers have launched a new training program for real estate professionals.
Jeff Turner and Bill Lublin have announced the creation of the new Social Media Marketing Institute (SMMI) and now offer a new designation to Realtors; Certified Social Media Marketer (CSM). The course is designed “to educate business professionals in the [...]

What do you stand for?

A guest perspective from Ashfaq Munshi, co-founder and CEO of Terabitz.
In an earlier incarnation, soon after I graduated, I was a young and eager executive at Oracle viewing life through a much different lens than I do now. While I did not know it at the time, that lens was cloudy, fogged up by youthful [...]

Enormo Relaunches with New Look, New Services

Enormo, the portal formerly known as Properazzi (TPFKP), relaunched today with a brand new look and bunch of new services, as well as a series of geographically specific “gateways” in over 17 countries, including enormo.co.uk and enormo.ie.
The bulk of the changes came in the design of the site and refinements to the search engine, but [...]

5 Ways to Monitor Your Online Reputation

The explosion of social media use has meant that online reputation management is becoming increasingly important for companies of all sizes; and in certain cases, even important for individual real estate professionals.
Wendy Forsythe wrote about the need to manage your personal brand on the Better Homes and Gardens Real Estate blog today that nicely sums [...]

Century 21 Ditches TV for Online

In a move I suspect may be followed by many of the other big real estate brands in 2009, last week at Real Estate Connect in New York, Century 21 announced it was shifting its television advertising dollars to support its online marketing efforts.
You can see the announcement made by Tom Kunz, president and CEO [...]

One Very Compelling Reason to Upgrade to a Trulia Pro Account

Agents can now change the linked web site of their listings on Trulia to their own web site.
A common request from agents on Trulia.com is to change the linked web site for their listings, so the listing points to their own web sites. When we receive multiple listing submissions for a property, we aggregate the [...]

Google Lets You Go Mobile with Your Adwords

Word today from the Official Google Mobile Blog, Adwords advertisers can now target their ads to searchers using iPhones, G1 or other mobile devices.
Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on [...]

Century 21 Most Recognized Real Estate Brand

Century 21 released the results of a recent market research study today (see Inman News) that shows that they are “the best-known name in the business”.
Full results below:
“Please tell me which real estate agencies you have ever seen or heard of?”

CENTURY 21: 97%
RE/MAX: 93%
Coldwell Banker: 89%
Prudential: 75%
ERA: 51%
GMAC: 38%
Keller Williams: 33%
Weichert : 18%
Realty Executives: 14%

The [...]