Category: Marketing

Twitter Proves You Can’t Go Wrong With an Email Newsletter

Yesterday I was pleasantly surprised to find an email newsletter from – TWITTER! I guess it shouldn’t surprise me – but at first I was a bit surprised that the company that made “140 characters” a household name, decided to get a message out to their members via email.
Good reminder to all of us that [...]

Be the catalyst for community in your business – online and offline in 2010

This was my first time being “behind the scenes” with Inman News at Real Estate Connect NYC.  Having worked directly with agents and brokers prior to coming to Inman, this time at Connect I listened with a new set of eyes.
I kept thinking, “If I was a Realtor, what would be my big take-away from [...]

700 New Twitter Followers in 7 Days

This past week has been a pretty exciting week around here. Last week, I began managing the Inman News’ social media streams. I’m pretty excited to say that within the 1st 7 days we have over 700 new Twitter followers.

I am fired up about the results we have had by simply ‘turning up the dials.’ [...]

Tags: Twitter

Real Estate Video Use Rises in 2009

Online real estate video host Wellcomehost released its first annual report on the use of video in real estate marketing.
Significantly, the company found that the use of video is up 95% in the first half of 2009 versus the first half of 2008.
Breakouts like Realtor Ian Watt (see Video Isn’t Just About Your Listings) set [...]

Crush It the Vook Now Available

Gary Vaynerchuk (@garyvee) really needs no introduction. Web 2.0 guru, brilliant marketer and unabashed self-promoting social media superstar, he is on a mission to help you take advantage of the all the latest web technology to further your goals and monetize your passions.
I first met Gary at his keynote at Real Estate Connect in New [...]

The Real Estate Brand of the Future (Video)

Pam Liebman, CEO of Corcoran Group answered my question – What should the real estate brand of the future mean to consumers?
Her answer was posted on YouTube. I’ve posted the video below.
Thanks Pam!
I’d also like to throw this question out to the rest of the real estate industry – send me your video response via [...]

Hang With Gary in NYC

Want to learn how to Crush It?
Web 2.0 guru and now best-selling author Gary Vaynerchuk will be holding court at the Bell House in Brooklyn on October 27th, starting at 9pm, for an exclusive FREE event.
RSVP on the Eventbrite page – and make sure you get their early to secure your spot! The place is [...]

Beautiful Real Estate Posters for your Office

I stumbled across this site last night and just had to pick up a beautiful screen print of Portland’s neighborhoods.

Ork Posters prints beautiful neighborhood maps for cities across the US; including Seattle, Boston, NYC, Los Angeles, San Francisco, Chicago,DC and Philly, among others. The maps are designed by Jenny Beorkrem from trimtabdesign.com.
For the true [...]

Dave Chappelle in Portland – A Marketing Lesson For All of Us

Thousands of fans packed Pioneer Square in downtown Portland at 1am last night to see and hear comedian Dave Chappelle perform. Later dubbed “Davestock” by some in the crowd, the event was a truly remarkable night.
The evening unfolded something like this.
Allegedly, Chappelle, while wandering around Portland yesterday, told a handful of people he would be [...]

Tweetlister Promotes Properties Over Twitter

Gahlord Dewald writes today over on Inman.com about Tweetlister – a new service that helps you market your listings on Twitter.
The main advantage? Tweetlister takes all the listing details you input in to the site and automatically creates a 140 character “tweet” for you and gives you a landing page for the property.
Dewald writes…
With all of [...]