photo by paulhitz
A weak dollar and fire sale prices have all led to strong interest in US real estate market by foreign buyers.
Whether it’s Russian oil billionaires in Manhattan, Asian buyers on the West Coast or Canadians seeking warmer climes in Phoenix, international investors are eying US properties these days and US Realtors are perking [...]
Over the last couple of weeks we’ve seen a handful of companies launch real estate search tools for the iPhone, but Canadian company Utopria is the first out of the gates to take the listing flyer and single property web site and bring it onto the mobile platform.
I gotta say. I love this thing.
Here’s how [...]
Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.
While I think there are a lot of ways you can use this tool (see agentgenius.com), I think that for most marketers the geographic breakdowns will be one of the most interesting - mainly [...]
Yahoo! Inc., just released the results of a study they did on how the Internet influences home buyers and sellers and specifically how it influences consumers when it comes to selecting a real estate agent.
No great surprises in the results (which were tabulated from a survey of 500 participants)… Yahoo’s found that… Yes… the Internet [...]
Moo is one of my very favorite online printing companies. In fact, the first time I went to Inman’s Real Estate Connect (see Help Plan My Trip to Inman Connect NYC) I carried with me in my pocket a handful of Moo’s MiniCards with me that had my blog URL and contact information on it.
For [...]
What Does the Real Estate Brand of the Future Look Like? by Joel Burslem on Monday, October 8, 2007
The news that Realogy Corporation is going to license Better Homes and Gardens magazine’s brand to launch a new brokerage got me thinking again once again about what the real estate brands of the future are going to [...]
Trulia continues on its quest for revenue by adding Trulia Pro today - a new ad platform for agents looking to create a quick and easy ad for themselves on Trulia’s search pages.
The package (which runs $39 a month) gives you unlimited “Feature Listings” (meaning participants get their listings floated to the top of the [...]
This is pretty cool. PolicyMap is a new site by The Reinvestment Fund (TRF), a national not-for-profit organization that finances neighborhood revitalization.
It’s a Google Maps mashup on steroids.
They offer “4,000 indicators related to demographics, real estate markets, crime, schools, housing affordability, employment, energy, and public investments” all layered on to a map source.
The information gets [...]
Photo by donegone
Trulia has caught flack the last few weeks over it’s practices of instituting ‘no-follow’ tags on its links to its broker partners.
I’ll spare you a rehashing of the controversy (more here, here and here) but today they extended an olive branch to the Realtors they may have ticked off.
Now individual agents can brand [...]
I like this ad.
It speaks to me. It humanizes the company (love that it ends with his email address). Plus it answers a real problem with a clear solution.
So where is real estate’s Dan Hesse?
Putting a human face on your brand can connect you with a whole new generation of consumers.
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