I had an opportunity recently to speak with Jeff Bernheisel (@JBern) who is the the Marketing Director for M Realty in Portland. Jeff has a proven track record for Search Engine Optimization results for his company when it comes to VERY competitive search terms like “Portland Real Estate”.
Jeff has built several websites that dominate Google [...]
I have a fondness for my iPhone. I know many of you feel the same. Waking up and checking Twitter, email and the like with one eye open is typically the way I start my day. Sometimes I feel like I am the only one, but the data we are seeing coming from the mobile [...]
Guest post by: Matthew Smith, Public Online Marketing, Dell
Go ahead and open Google and search for “your city” real estate agent. You should see an image like this:
These results you are seeing are called Google local results. They are local businesses in the area Google thinks matches whatever term you just searched for. As you [...]
Whether you are new to real estate, or a true veteran – the expertise you have is one of the key things that sets you apart.
Here are a few simple keys to help build your credibility and expertise online:
1. Consider creating a “how to” video.
One of the most popular phrases searched for on YouTube or [...]
Guest blog post by David Cummins co-founder of Faceified
Frequently updated Twitter account? Check. Slick Facebook Page? Check. Dedicated YouTube channel? Check.
Here’s the thing: your potential customers don’t go to these respective social media sites looking to buy or rent property.
Let me repeat, buyers don’t shop on social media sites!
While having a strong social media presence [...]
Guest post by Joe Salcedo with Chase International in Reno, Nevada.
Imagine a business – a real world business – that offers ABC service, where “ABC” is something very specific and unambiguous. Whenever this new business introduces themselves to new clients, they always explain “we’re in the ABC business” or “we offer ABC” and the text [...]
When I saw FOREM’s founder Joel Burslem on the Real Estate Connect NYC agenda, I knew it was a “must see” session. Joel gave a fantastic presentation on email marketing entitled “Email is not dead – The un-sexy but massively powerful tool marketers and communicators must master.”
I agree that email is definitely not dead – [...]
It’s late Sunday night as I write this, and I’m getting ready for the week ahead – the week post-Connect NYC. Among the stack of business cards and receipts are tons of notes taken in New York last week. These notes will turn into multiple FOREM blog posts because there was simply too much good [...]
Matthew Shadbolt is the Director of Internet Marketing for The Corcoran Group, Manhattan’s largest real estate brokerage.
Follow Matthew on Twitter at @corcoran_group
The web is really good at connecting people. Really good. It’s also incredibly efficient at holding people at a distance. As connected as we are, our attention spans are collectively being pulled in ever [...]
Matthew Shadbolt is the Director of Internet Marketing for The Corcoran Group, Manhattan’s largest real estate brokerage.
Follow Matthew on Twitter at @corcoran_group
One thing social media comes with a lot of, is advice. And perhaps big numbers. Very, very big numbers. I hear the word ’should’ a lot in conversations about how real estate professionals are [...]
