Category: Marketing

What Does the Real Estate Brand of the Future Look Like? by Joel Burslem on Monday, October 8, 2007

The news that Realogy Corporation is going to license Better Homes and Gardens magazine’s brand to launch a new brokerage got me thinking again once again about what the real estate brands of the future are going to [...]

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Trulia continues on its quest for revenue by adding Trulia Pro today - a new ad platform for agents looking to create a quick and easy ad for themselves on Trulia’s search pages.
The package (which runs $39 a month) gives you unlimited “Feature Listings” (meaning participants get their listings floated to the top of the [...]

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This is pretty cool. PolicyMap is a new site by The Reinvestment Fund (TRF), a national not-for-profit organization that finances neighborhood revitalization.
It’s a Google Maps mashup on steroids.

They offer “4,000 indicators related to demographics, real estate markets, crime, schools, housing affordability, employment, energy, and public investments” all layered on to a map source.
The information gets [...]

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Photo by donegone
Trulia has caught flack the last few weeks over it’s practices of instituting ‘no-follow’ tags on its links to its broker partners.
I’ll spare you a rehashing of the controversy (more here, here and here) but today they extended an olive branch to the Realtors they may have ticked off.
Now individual agents can brand [...]

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I like this ad.

http://www.youtube.com/watch?v=ni-VeMEx6pA

It speaks to me. It humanizes the company (love that it ends with his email address). Plus it answers a real problem with a clear solution.
So where is real estate’s Dan Hesse?
Putting a human face on your brand can connect you with a whole new generation of consumers.
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If [...]

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Web sites that allow SMB’s (including Brokers and Agents) to create online video advertisements seem to be springing up all over the place.
You’ve got sites like Mixpo who let you create an video ad from start to finish (see ActiveRain Launches (Silently) New Video Platform), players like WellcomeMat that let you host your completed videos [...]

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by minifig
An interesting item in last week’s Wall St. Journal about the online war of words between beer giants Miller and Anheuser-Busch.
Miller has taken the interesting tact of hiring a former Ad-Age reporter and created “Brew” Blog, a daily blog to covers the beer industry from Miller’s vantage point.
Why do this? The answer from [...]

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by powerbooktrance

Geeks love their iPhones. And I tell you what… as soon as I finish writing about a new iPhone application in real estate (see Terabitz Creates MLS iPhone Site), another one lands on my doorstep.
Not that that’s a bad thing.
This time, it’s from Cellsigns - the SMS marketing company. They’ve launched a new [...]

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Is this what it’s come to?

http://www.youtube.com/watch?v=bZXbZDbCze8

(h/t John Hall & Associates)
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Read this post.
‘Nuff said.
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