I know that some companies strive very hard to be creative with their advertising. And yet most in the real estate space, despite their best intentions (and big budgets), fail miserably (see Coldwell and Banker Back At Helm).
And while this may have been forgivable during the height of the bubble; now, when the market is at [...]
The situation for the local real estate section looks grim. AdAge is reporting newspaper ad revenue fell nearly $2 billion in Q3 of 2008.
Even online ad sales are looking miserable.
Newspapers’ online ad sales, where everyone is hoping some part of the future business model resides, accelerated their decline with a 3% drop. Online ad sales [...]
A big thanks to Real Pro Systems for supporting FOREM this month.
Real Pro specializes in web sites and marketing solutions for the real estate industry and have a pretty comprehensive internet marketing solution for Realtors. Their Gold3 package includes a web site, blog and all kinds of integrated lead cultivation and drip marketing tools designed [...]
Over the last couple of weeks we’ve seen a handful of companies launch real estate search tools for the iPhone, but Canadian company Utopria is the first out of the gates to take the listing flyer and single property web site and bring it onto the mobile platform.
I gotta say. I love this thing.
Here’s how [...]
Frontdoor.com, the upstart real estate search portal from media giant Scripps Network Interactive, continues to move forward. From their most recent press release:
Just six months after opening, FrontDoor.com, the real estate Web site powered by HGTV, continues to unlock home ownership information for users – now offering more than 3 million listings of homes for [...]
So HD video might not be in your gameplan yet (see The Power of HD Video) - but video surely is coming.
I’ve been talking to Realtors and Brokers all over the country this year who are using video successfully in meeting and servicing buyers’ need and helping sellers market their homes (see Century 21 Puts [...]
photo credit: woodleywonderworks
Since Zillow launched its Zillow Mortgage Marketplace it has received over 28,000 loan requests (see Zillow Mortgage Marketplace Borrowers Have Spoken). Pretty good showing for a service that is only a little over a month old.
But it seems like Zillow is not the only online player who’s eyeing this market as an [...]
photo credit: LWY
Estately.com has long been one of my favorite real estate search experiences on the web (see 10 Kick Ass Real Estate Search Sites). And today it just got much better (well, for me at least, anyway).
This morning they announced that they have expanded in to Oregon by adding over 35,000+ Portland single [...]
Very cool. Probably not legal. But I’ve been using it anyway.
iZillow.net
Hit it on your iPhone. It’s super slick (coded using Safire). Just in time too… (see Apple Releases SDK Kit for iPhone).
I doubt this is an in-house project. If it’s not, I hope the Z-team hires this guy and finds a way to bring it [...]
An advertisement from OptHome, a company that offers to “unbiasedly search all licensed agents to help you choose the one that is right for you.”
Let’s face it, this is every consumer’s worst nightmare when it comes to finding an agent and this ad taps right into that fear. No idea how effective the service is, but [...]
