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	<title>Comments on: Become the Media</title>
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	<link>http://www.futureofrealestatemarketing.com/become-the-media</link>
	<description>Internet, Web 2.0 and Real Estate Marketing</description>
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		<title>By: Real Estate City Directory</title>
		<link>http://www.futureofrealestatemarketing.com/become-the-media/comment-page-1/#comment-31009</link>
		<dc:creator>Real Estate City Directory</dc:creator>
		<pubDate>Sat, 12 Dec 2009 01:40:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1061#comment-31009</guid>
		<description>I agree in part to the comment above, honesty is very important in the real estate business, some realtors and companies do tend to find this a difficult task though. I do however feel that web 2.0 and other social marketing is very important regarding the real estate business, those who fail to recognise this will be left behind in the &quot;Where are they now bin&quot;, if your real estate company or service fails to have any real online presence, you may need to be more honest with yourself.</description>
		<content:encoded><![CDATA[<p>I agree in part to the comment above, honesty is very important in the real estate business, some realtors and companies do tend to find this a difficult task though. I do however feel that web 2.0 and other social marketing is very important regarding the real estate business, those who fail to recognise this will be left behind in the &#8220;Where are they now bin&#8221;, if your real estate company or service fails to have any real online presence, you may need to be more honest with yourself.</p>
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		<title>By: Real Estate Graphic Design</title>
		<link>http://www.futureofrealestatemarketing.com/become-the-media/comment-page-1/#comment-20289</link>
		<dc:creator>Real Estate Graphic Design</dc:creator>
		<pubDate>Tue, 13 May 2008 21:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1061#comment-20289</guid>
		<description>From being in the real estate marketing world myself, I can state with some authority that the average consumer is very wary of realtors who constantly preach a line that will get them business like “Now is Great Time to Buy…”  Honesty is seen more and more as a trait to differentiate yourself from the masses.  Combine that with knowledge you&#039;ve garnered from experience, and your authority and honesty will win you business.  Blogs are a great forum to express that.</description>
		<content:encoded><![CDATA[<p>From being in the real estate marketing world myself, I can state with some authority that the average consumer is very wary of realtors who constantly preach a line that will get them business like “Now is Great Time to Buy…”  Honesty is seen more and more as a trait to differentiate yourself from the masses.  Combine that with knowledge you&#8217;ve garnered from experience, and your authority and honesty will win you business.  Blogs are a great forum to express that.</p>
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		<title>By: TheRECoach</title>
		<link>http://www.futureofrealestatemarketing.com/become-the-media/comment-page-1/#comment-19651</link>
		<dc:creator>TheRECoach</dc:creator>
		<pubDate>Wed, 30 Apr 2008 17:57:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1061#comment-19651</guid>
		<description>Hi Joel, nice post! :) I concur with the idea that a Brand should take a look at the benefits of Social media. I was hired by a Pru Broker about 2 years ago to begin researching and instructing the 300 Agents in his 15  offices on web 2.0 concepts, like Blogging. Since that time I have enjoyed my entrance into the web 2.0 world, Social networking (where I 1st met you, and many other fine people), and mostly Blogging! I have found it to be an amazing opportunity to bring knowledge to the masses. I am however, doing this under my own &quot;brand&quot; (TheRECoach) if you will, because it is not a safe place for a brand to be. It is unregulated and there are so many &quot;potholes&quot; still lerking that a Brand would be subjected to too much, driving this road (Note your example of RedFin’s latest woes, which have now erupted into a full blown debate in the Blogsphere (healthy though). Though I can attest to the undeniable success a Blog, website, and web 2.0 education can have for an Agent, I am not recommending my Broker engage in a brand identified Blog yet. Still a &quot;Slippery Slope&quot; out there.

Keep up the fine work, I really enjoy your posts! 

TheRECoach</description>
		<content:encoded><![CDATA[<p>Hi Joel, nice post! <img src='http://www.futureofrealestatemarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I concur with the idea that a Brand should take a look at the benefits of Social media. I was hired by a Pru Broker about 2 years ago to begin researching and instructing the 300 Agents in his 15  offices on web 2.0 concepts, like Blogging. Since that time I have enjoyed my entrance into the web 2.0 world, Social networking (where I 1st met you, and many other fine people), and mostly Blogging! I have found it to be an amazing opportunity to bring knowledge to the masses. I am however, doing this under my own &#8220;brand&#8221; (TheRECoach) if you will, because it is not a safe place for a brand to be. It is unregulated and there are so many &#8220;potholes&#8221; still lerking that a Brand would be subjected to too much, driving this road (Note your example of RedFin’s latest woes, which have now erupted into a full blown debate in the Blogsphere (healthy though). Though I can attest to the undeniable success a Blog, website, and web 2.0 education can have for an Agent, I am not recommending my Broker engage in a brand identified Blog yet. Still a &#8220;Slippery Slope&#8221; out there.</p>
<p>Keep up the fine work, I really enjoy your posts! </p>
<p>TheRECoach</p>
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		<title>By: Real Estate Voices &#187; Blog Archive &#187; If blogging is a key strategy for major international companies then it should be for your business!</title>
		<link>http://www.futureofrealestatemarketing.com/become-the-media/comment-page-1/#comment-19628</link>
		<dc:creator>Real Estate Voices &#187; Blog Archive &#187; If blogging is a key strategy for major international companies then it should be for your business!</dc:creator>
		<pubDate>Wed, 30 Apr 2008 05:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1061#comment-19628</guid>
		<description>[...] comeptitive battle. The voice of a blog is their chance to tell the truth, as Joel says in this blog post, imagine if real estate companies (rather then just agents ) took the initiative to start to take [...]</description>
		<content:encoded><![CDATA[<p>[...] comeptitive battle. The voice of a blog is their chance to tell the truth, as Joel says in this blog post, imagine if real estate companies (rather then just agents ) took the initiative to start to take [...]</p>
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		<title>By: Overland Park Real Estate</title>
		<link>http://www.futureofrealestatemarketing.com/become-the-media/comment-page-1/#comment-19613</link>
		<dc:creator>Overland Park Real Estate</dc:creator>
		<pubDate>Wed, 30 Apr 2008 02:15:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1061#comment-19613</guid>
		<description>I really am suprised more comapanies are not hiring social media gurus.  It gives them such a great platform to put their spin on things, at a very little expense...why wouldnt they?</description>
		<content:encoded><![CDATA[<p>I really am suprised more comapanies are not hiring social media gurus.  It gives them such a great platform to put their spin on things, at a very little expense&#8230;why wouldnt they?</p>
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		<title>By: Big Brand Blogging &#171; The Notorious R.O.B.</title>
		<link>http://www.futureofrealestatemarketing.com/become-the-media/comment-page-1/#comment-19608</link>
		<dc:creator>Big Brand Blogging &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Wed, 30 Apr 2008 01:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1061#comment-19608</guid>
		<description>[...] Burslem over at FOREM thinks so: Even with its obvious bias, the blog is actually a fantastic resource for anyone interested in [...]</description>
		<content:encoded><![CDATA[<p>[...] Burslem over at FOREM thinks so: Even with its obvious bias, the blog is actually a fantastic resource for anyone interested in [...]</p>
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