Beating the Drums of Change
Cadbury’s Gorilla ad is the latest viral craze sweeping the Internets; and just like the John West Red Salmon ad before it, it’s another example of a company coming up with a quirky marketing concept that taps our collective sense of… WTF?
It’s an interesting marketing strategy that is not product specific. Ultimately however, it compels us to share and talk about the brand with our friends.
If you haven’t seen it yet, I’ve embedded it below.
What Cadbury perhaps didn’t expect (and I’m sure are delighted with) is that people are taking the ad and, in true Web 2.0 spirit, mashing it up and adding new songs to the underlying video.
I think my favorite, so far, is Total Eclipse of the Heart.
Nirvana
Bonnie Tyler
Deep Purple
50 Cent
At 1000 Watt Blog today, Marc Davison writes about the changing face of real estate advertising and how, in many ways, real estate ads have not evolved. Check out this ad from 1978.
Except for the haircuts and clothes, everything in this ad could be found in a real estate ad these days.
Real estate ads have become so generic they’re forgettable. Same boring messages. Same boring situations. So who’s going to create the drumming gorilla in real estate?
If you enjoyed this post, make sure you subscribe to my RSS feed!
8 Comment(s)
5 Trackback(s)
- From Real Estate » Beating the Drums of Change | Sep 26, 2007
- From The changing face of real estate advertising : Property Samachar - India Real Estate News | Sep 26, 2007
- From Yearvis.Com » Beating the Drums of Change | Sep 27, 2007
- From The Gardyn | Sep 28, 2007
- From YouTube - cadburys gorilla plays nirvana | Oct 8, 2007
Galen | Sep 26, 2007 | Reply
Joel, did you really have to drop the WTF bomb?
Dale Chumbley | Sep 26, 2007 | Reply
Joel,
Thanks for a great laugh this morning. These are hilarious. Eclipse is definitely a favorite. I also enjoyed Metallica’s and the Bloodhound Gangs was pretty clever as well.
Makes one wonder how to raise the advertising bar from the “classic 1978″ video? Which unfortunately is all too familiar still today.
My wheels are turning,
Dale
Todd Carpenter | Sep 26, 2007 | Reply
I’d have to go with the 50 Cent version. I love commercials like this. Imagine if every marketer focus more on the commercial and less on where it airs. Everyone would be better off.
Galen | Sep 26, 2007 | Reply
(that wtf bomb thing was a joke by the way)
Joel Burslem | Sep 26, 2007 | Reply
SCNR Galen - LOL. RYC, DW I DGAF. VB(SE)G. TTYL.
Hawaii Life | Sep 27, 2007 | Reply
WTF…what an amazing post. You hit the nail on the head. Real estate advertising needs to change. Hopefully nobody else is listening!
Ray Giesbrecht | Sep 29, 2007 | Reply
Great post Joel. I remember the challenges we used to have back in my ad agency days convincing clients they should be bolder in their marketing. I like the use of humour in ads however it can be a bit of a delicate balancing act in achieving the clients ultimate objective.
I realize there is a bit of a difference in equity marketing a chocloate bar and a house, but it doesn’t mean it has to be boring. Commit to a budget and then hire a creative agency.
I frankly wouldn’t mind seeing a Realtor postcard in my mailbox that had nothing but “blah, blah, blah” on one side and on the other side “Now that we got past all that, here is what I am prepared to do for you.”
Jason Brown | Oct 1, 2007 | Reply
And all along I thought WTF stood for World Taekwondo Federation… http://en.wikipedia.org/wiki/WTF