Author Archive for

Virtual Tours and Video Go Another Round

A couple of years ago I postulated that video would eventually kill the virtual tour (see Inman Connect Highlights Real Estate 2.0) – and, for the most part, that seems to have happened. The seemingly ubiquitous (at the time) 360 spin-and-puke photo tour has largely been replaced these days by Ken Burns-like slide shows and full [...]

Lifestreaming, Location and Video Come Together… Finally

On the iPhone at least. Android and other smartphone platforms have had livestreaming video apps for a while now. But the tide has finally turned in the favor of iPhone users too – as Ustream has finally had its app approved for distribution in iTunes (app store link).
For me, this release culminates three of the [...]

Coldwell Banker Helps You find your "Dream Home"

Coldwell Banker introduced a fresh take on real estate search today with the launch of its new web site at beta.coldwellbanker.com. Besides a tarted-up user interface, the new site offers a couple of intriguing new ideas that I think push the innovation needle in the right direction.

The first of which is the new site now [...]

Corcoran Launches New iPhone App… Gets Arty

New York-based broker Corcoran Group has launched a new iPhone application to help real estate consumers connect with properties.
The app is very well executed and joins StreetEasy and Redfin as among my favorite real estate apps.
[youtube]http://www.youtube.com/watch?v=hb91e0jqQIk[/youtube]
To promote the new app, they commissioned Swedish artist Kari Modin to illustrate the key features of app. The ads [...]

$100 off Registration for Real Estate Connect

Great news. The deadline for early bird registration for next year’s Real Estate Connect conference in New York has been extended for another week.
Plus if you register use the coupon code FOREM and you’ll save an extra $100.
Connect is by far the leading technology conference in Real Estate. There’s always a fantastic line-up of speakers… [...]

Google Muscles into Real Estate Listings

I was getting on a plane this morning so I was only able to tweet this news.
Brian Boero at 1000Watt Consulting sums it up best.
Now, today, search engine land reports that Google has taken this one step further to include a unique page for every listing that includes photos, a map (including Street View) [...]

Data Sharing and The Rise of the Market Blog

Altos Research has released four new WordPress Plugins that make it dead simple to go deep in to the numbers and create data rich local market blogs.
Altos is among many real estate data providers out there, but is unique in that many of its core products cater to individual Realtors rather than large institutional or [...]

FOREM Flash – Redfin gets $10 Million in new funding

From the Redfin Corporate Blog:
Big news! Redfin just announced a $10-million round of financing led by Greylock Partners’ James Slavet and his colleague David Thacker. Redfin’s group of existing investors — Madrona Venture Group, Vulcan Capital, DFJ, The Hillman Company — also pitched in on the round.
This new round of financing brings the total investment [...]

NeighborCity Serves Up Recommended Agents

NeighborCity is an real estate search site that operates in 20 markets across the country. Like Estately and a handful of others, NeighborCity is also a brokerage and as a result, gets access to the MLS and is able to display all the active listings in those markets.

But NeighborCity is taking it one step further. [...]

Real Estate Video Use Rises in 2009

Online real estate video host Wellcomehost released its first annual report on the use of video in real estate marketing.
Significantly, the company found that the use of video is up 95% in the first half of 2009 versus the first half of 2008.
Breakouts like Realtor Ian Watt (see Video Isn’t Just About Your Listings) set [...]