Author Archive for Erik Hersman

The Future of Real Estate Blogging

Lockhart Steele is up on stage to keynote Bloggers Connect. He’s a great choice, being one of the most successful consumer-focused real estate bloggers on the web. Curbed is an example of what a dedicated group of good writers can do with a real estate blog.

Lockhart talks about how blogging is at it’s [...]

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Bloggers Connect Begins - NY ‘08

We’re here and it’s started. The first thing to make note of is something that Joel will have a hard time talking about without feeling like he’s bragging… So, I’ll do that for him.
Inman News has completely rebranded, and Brad Inman just hinted at a completely redesigned website look and feel too.

The [...]

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Using Sex to Sell Real Estate (and Other Drama)

Here’s a interesting story. A real estate agent in Orlando creates a video full of scantily clad female models, and asks “can sex sell real estate?”.
So, the first question is; “does sex actually help you sell in real estate?”
Now we get to the fun part - full of the same type of drama that [...]

Popularity: 64% [?]

In the Daily Grind with Real Estate Agents

For the last two months I’ve had the chance to really get my hands dirty with real estate agents doing the daily grind to get business and sell property. It’s been a real awakening. Before I used to just talk about technology with some hypothetical framework for how real estate agents worked. [...]

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What PlanningAlerts.com Can Teach Us About Data

I’m fascinated with data and how it can be harnessed and used online. I’m continually amazed at how people take seemingly mundane data and create a useful service out of it. A great example of this is PlanningAlerts.com - a site I found via a post on Springwise (which is a great blog [...]

Popularity: 49% [?]

It’ll Only Cost You $24k to Blog for RIS Media

Yeah… I don’t get it either. Or, I do, but think this is a harebrained idea at best.
Here’s the deal, you pay RIS Media $2,000/month to write their “local” news. In return, you get priority sponsor placement on that section and all the linking power of RIS Media to your website [...]

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Statistics and Analytics: Tools

In a past life, I used to do a ton of analysis on website visitors and usage. Well, I still do actually, but for my own purposes. You see, if you run any website, this is something you need to pay attention to.
It doesn’t matter if you’re running a local real estate [...]

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Creating the Ultimate Real Estate Disintermediator

When I originally started at eppraisal a couple years ago I discussed the idea of creating a service that would allow someone to sell and buy a house online. It would be an end-to-end transaction with all of the documents and tie-ins to vendors that might be needed to make that work. I [...]

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Widgets on Your Real Estate Blog

[Ed. Note] Erik Hersman, formerly of Realty Thoughts, joins FOREM as a contributing author today. Erik been blogging about technology in the real estate space for a couple years and he now works as an independent blogging and social media consultant, operating out of Florida.  You can also find him on an Orlando-focused real estate [...]

Popularity: 49% [?]