Comments on: 3 Ps – The Future for Real Estate Newspaper Advertising http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising Internet, Web 2.0 and Real Estate Marketing Fri, 19 Mar 2010 21:02:39 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Gavin Anthony http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16484 Gavin Anthony Wed, 05 Dec 2007 05:21:03 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16484 Businesses will thrive that provide a suite of web based tools for the salespeople, it will help them retain the higher quality professionals while cutting costs. Even if they have to place an ad in the paper once in a while just so the seller can see it and cut it out for the fridge. Businesses will thrive that provide a suite of web based tools for the salespeople, it will help them retain the higher quality professionals while cutting costs.

Even if they have to place an ad in the paper once in a while just so the seller can see it and cut it out for the fridge.

]]> By: Joe Dahleen http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16435 Joe Dahleen Mon, 03 Dec 2007 05:55:54 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16435 Joel - you are right on again. I agree with your point and I also agree with SOL's point. Zillow is the FSBO 2.O for sellers. But I think that realtors need to offer ads in the sunday newspaper for the sake of their own clients. Most sellers (like a few of your comments show) read the sunday paper and they want to see their listing in the paper. Oh by the way - the best single property website that I have seen is agencylogic.com. Joel – you are right on again.
I agree with your point and I also agree with SOL’s point. Zillow is the FSBO 2.O for sellers.

But I think that realtors need to offer ads in the sunday newspaper for the sake of their own clients. Most sellers (like a few of your comments show) read the sunday paper and they want to see their listing in the paper.

Oh by the way – the best single property website that I have seen is agencylogic.com.

]]> By: Misty Lackie http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16377 Misty Lackie Fri, 30 Nov 2007 02:47:41 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16377 Online is the way to go. It's hard to argue with that when you can get effective online marketing from services such as <a href="http://www.classifiedflyerads.com" title="online classified ads creation" rel="nofollow">ClassifiedFlyerAds.com</a> for FREE and additional exposure from blog networks such as ActiveRain. Online is the way to go. It’s hard to argue with that when you can get effective online marketing from services such as ClassifiedFlyerAds.com for FREE and additional exposure from blog networks such as ActiveRain.

]]> By: James Simpson http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16354 James Simpson Thu, 29 Nov 2007 21:04:18 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16354 Print is hurting everywhere. Newspapers are falling apart because auto, classifieds AND re ads are dropping. Why? Because even though CPM is low, if people don't read then the medium isn't going to work and the ROI isn't there. We should all be applauded for looking at the bottom line and A. Minimizing the things that don't work and B. Maximizing the things that do work. There are alternatives in the B. category. The ideal demographic of a prospect lives in the neighborhood where the homes lanquish instead of selling, has a higher than average income, good credit, enough discretionary income to afford spending less on dinners out and more on a mortgage. My suggestion is to get in front of these people somehow. How to get to them? Maybe the web but certainly more affordable "up front and in front" media MUST be available. Take a look at a program that gets in front of this demographic and handles local (Cleveland) re advertising for $15.00. www.imediatetv.com Search out local partnerships where you are with venues that are tv monitor owners... they NEED the revenues your advertising dollars could provide and you won't have to print, mail, or advertise which will save big $! Upscale family diners (NOT fine dining, bars, fast food or coffee shops) are the best partner and are the best complement to an effective on-line, consistant and affordable ad campaign. All this, of course, in my humble opinion. Print is hurting everywhere. Newspapers are falling apart because auto, classifieds AND re ads are dropping. Why? Because even though CPM is low, if people don’t read then the medium isn’t going to work and the ROI isn’t there. We should all be applauded for looking at the bottom line and A. Minimizing the things that don’t work and B. Maximizing the things that do work.

There are alternatives in the B. category. The ideal demographic of a prospect lives in the neighborhood where the homes lanquish instead of selling, has a higher than average income, good credit, enough discretionary income to afford spending less on dinners out and more on a mortgage. My suggestion is to get in front of these people somehow.

How to get to them? Maybe the web but certainly more affordable “up front and in front” media MUST be available.

Take a look at a program that gets in front of this demographic and handles local (Cleveland) re advertising for $15.00. http://www.imediatetv.com

Search out local partnerships where you are with venues that are tv monitor owners… they NEED the revenues your advertising dollars could provide and you won’t have to print, mail, or advertise which will save big $!

Upscale family diners (NOT fine dining, bars, fast food or coffee shops) are the best partner and are the best complement to an effective on-line, consistant and affordable ad campaign. All this, of course, in my humble opinion.

]]> By: James Simpson http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16353 James Simpson Thu, 29 Nov 2007 20:57:28 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16353 Newspapers are falling apart because auto, classifieds AND re ads are dropping. Print is hurting everywhere. Why? Because even though CPM is low, if people don't read then the medium isn't going to work and the ROI isn't there. We should all be applauded for looking at the bottom line and A. Minimizing the things that don't work and B. Maximizing the things that do work. There are alternatives in the B. category. The ideal demographic of a prospect lives in the neighborhood where the homes lanquish instead of selling, has a higher than average income, good credit, enough discretionary income to afford spending less on dinners out and more on a mortgage. My suggestion is to get in front of these people somehow. How to get to them? Maybe the web but certainly more affordable "up front and in front" media MUST be available. Take a look at a program that gets in front of this demographic and handles local (Cleveland) re advertising for $15.00. www.imediatetv.com Search out local partnerships where you are with venues that are tv monitor owners... they NEED the revenues your advertising dollars could provide and you won't have to print, mail, or advertise which will save big $! Upscale family diners (NOT fine dining, bars, fast food or coffee shops) are the best partner and are the best complement to an effective on-line, consistant and affordable ad campaign. All this, of course, in my humble opinion. Newspapers are falling apart because auto, classifieds AND re ads are dropping. Print is hurting everywhere. Why? Because even though CPM is low, if people don’t read then the medium isn’t going to work and the ROI isn’t there. We should all be applauded for looking at the bottom line and A. Minimizing the things that don’t work and B. Maximizing the things that do work.

There are alternatives in the B. category. The ideal demographic of a prospect lives in the neighborhood where the homes lanquish instead of selling, has a higher than average income, good credit, enough discretionary income to afford spending less on dinners out and more on a mortgage. My suggestion is to get in front of these people somehow.

How to get to them? Maybe the web but certainly more affordable “up front and in front” media MUST be available.

Take a look at a program that gets in front of this demographic and handles local (Cleveland) re advertising for $15.00. http://www.imediatetv.com

Search out local partnerships where you are with venues that are tv monitor owners… they NEED the revenues your advertising dollars could provide and you won’t have to print, mail, or advertise which will save big $!

Upscale family diners (NOT fine dining, bars, fast food or coffee shops) are the best partner and are the best complement to an effective on-line, consistant and affordable ad campaign. All this, of course, in my humble opinion.

]]> By: Kansas City http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16344 Kansas City Thu, 29 Nov 2007 15:34:14 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16344 Newspaper ads are worthless and the advertising dollars spent there are not recouped with resulting sales. Have we sold homes off a newspaper ad? Yes. Do we sell enough to even break even at best? No where near and we quit advertising in the newspaper years ago. Our resources are better spent online. Newspaper ads are worthless and the advertising dollars spent there are not recouped with resulting sales. Have we sold homes off a newspaper ad? Yes. Do we sell enough to even break even at best? No where near and we quit advertising in the newspaper years ago. Our resources are better spent online.

]]> By: Mike http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16341 Mike Thu, 29 Nov 2007 00:48:40 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16341 Homes & Land Magazine and homesandland.com are providing RE agents the best of both worlds-- "top of the line" full size full color-gloss magazines that sellers prefer; and a powerful national website that has content sharing with nytimes.com, wall street journal, trulia, and dozen or more export sites. Print is for sellers/ web is for buyers. Agents can make $$ on both sides (buyers and sellers). Realtor.com does not have a publication and most newspaper are inept with their web offerings. You have to offer both. Homes & Land Magazine and homesandland.com are providing RE agents the best of both worlds– “top of the line” full size full color-gloss magazines that sellers prefer; and a powerful national website that has content sharing with nytimes.com, wall street journal, trulia, and dozen or more export sites. Print is for sellers/ web is for buyers. Agents can make $$ on both sides (buyers and sellers). Realtor.com does not have a publication and most newspaper are inept with their web offerings. You have to offer both.

]]> By: John Wake http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16335 John Wake Wed, 28 Nov 2007 21:43:15 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16335 With the current "green" craze, wait until consumers figure out that the single easiest and biggest thing they can do to reduce their "carbon footprint" is to cancel their newspaper subscription. With the current “green” craze, wait until consumers figure out that the single easiest and biggest thing they can do to reduce their “carbon footprint” is to cancel their newspaper subscription.

]]> By: Sol http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16313 Sol Wed, 28 Nov 2007 13:59:43 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16313 Has anyone heard from Forsalebyowner.com lately? It was the largest transaction/buy/mistake made by the newspapers. Next to Homegain. Zillow is run by a smart man that knows his potential buyer will be someone that needs his service. Zillow wants to become the forsalebyowner.com 2.0 for probable acquisition by positioning as the playground for ad buyers. This has little to do with a change of direction but an exit strategy. If I may add to the comment about self service being the wave of the future, self service does not mean do it yourself. Interestingly, the newspapers move at about the same speed as the real estate industry. If the newspaper is to co-exist with other media, it must first stop calling itself a newspaper. My opinion is subject to change in '08. Has anyone heard from Forsalebyowner.com lately? It was the largest transaction/buy/mistake made by the newspapers. Next to Homegain.

Zillow is run by a smart man that knows his potential buyer will be someone that needs his service. Zillow wants to become the forsalebyowner.com 2.0 for probable acquisition by positioning as the playground for ad buyers.

This has little to do with a change of direction but an exit strategy.

If I may add to the comment about self service
being the wave of the future, self service does not mean do it yourself.

Interestingly, the newspapers move at about the same speed as the real estate industry. If the newspaper is to co-exist with other media, it must first stop calling itself a newspaper.

My opinion is subject to change in ‘08.

]]> By: Kevin Tomlinson http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/comment-page-1/#comment-16303 Kevin Tomlinson Wed, 28 Nov 2007 09:45:56 +0000 http://www.futureofrealestatemarketing.com/3-ps-the-future-for-real-estate-newspaper-advertising/#comment-16303 The only people who read the newspaper classifieds are the owners of properties for sale. The real buyers are on the net and I think it is waaay too late for the newspaper to do any kind of damage control. The "new way" ship has sailed and McClatchy isn't on it. The only people who read the newspaper classifieds are the owners of properties for sale. The real buyers are on the net and I think it is waaay too late for the newspaper to do any kind of damage control.

The “new way” ship has sailed and McClatchy isn’t on it.

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