Better Homes and Gardens Real Estate Featured on Flipboard iPad App
Do you have an iPad? If you do like me, you probably have already discovered Flipboard – the world’s first social magazine app. I love Flipboard!
If you haven’t seen it yet, Flipboard allows users to compile their own personal publication by selecting and importing Twitter feeds, Facebook profiles and Really Simple Syndication (RSS) feeds of their favorite websites.
Better Homes and Gardens Real Estate today announced yesterday that its twitter feed – @bhgrealestate – is featured content in the Business & Finance category of Flipboard . @bhgrealestate was chosen for its “timely, informative news and interesting curation” according to editors of the popular iPad application. What is really exciting about this is that Better Homes and Gardens® Real Estate is currently the only real estate franchise featured in the Business and Finance category comprised of top business magazines, news wire services and thought leaders including Fast Company, CNN Money, Fortune, The Economist and Inc.
I added the @@bhgrealestate into my Flipboard and was really pleased with the content. Here are two screenshots from their app:
“Delivering timely information to the informed consumer and the next generation broker is especially important in this challenging market,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Technology has always been core to our brand. In particular, our social media strategy has continuously spurred new thinking and ideas with people who share a passion for the home, real estate and the lifestyle aspirations our brand stands for. We are proud that our leading content is featured on Flipboard, an innovative technology that is a favorite among our brokers, clients and fans.”
The @bhgrealestate feed features news and opinions on housing, culture, and social and digital technology from the Better Homes and Gardens Real Estate executive team.
Personally, I think this is an super smart and strategic marketing move by BH & G Real Estate. They keep staying one step ahead of the curve!
It is available here in the Apple iTunes App store.
Written by: Katie Lance, Social Media Director, Inman News, @katielance
Utah | May 26, 2011 | Reply
I was just asking about Flipboard on my friend’s ipad this week. No ipad yet for me but it’s on the list and I love great apps like this.
Chris Soukoulis | May 27, 2011 | Reply
This was a great article !! It was ver well written and also very informative !! Keep up the good work and I will continue to read your articles
RealEstateWebsites.com | May 28, 2011 | Reply
I guess it’s going back to basics. The more places you can be the better exposure you will have.
Katie Lance | May 29, 2011 | Reply
Thanks everyone!
Glendale Homes for sale | May 31, 2011 | Reply
These homes look promising. I wonder if these would be affordable just like Glendale homes for sale here in our place. I would love to own one of these homes.
Real Estate Investment Trust | May 31, 2011 | Reply
Does the app exists for the iphone as well?
Halifax Real Estate | May 31, 2011 | Reply
Being in more places may get you more eyes on your listings but if none of those eyes are the ones of your ideal prospective home buyer, investor, your money is essentially going down the drain.
The message to market match is crucial so find out where your ideal prospects and customers are. Then craft a message that speaks to them.
The platform you use to market your service (or product) isn’t as important as how you actually market it.
Vincent la Fiura, Broker | Jun 8, 2011 | Reply
All I can say is that the IPad has been a great tool not only for me but also for my clients when touring homes and writing any form I need at any given time.
http://www.mytorontorealty.com/blog/p/the-ipad-and-toronto-real-estate—toronto-real-estate-blog
Jeff Morris (Real Estate Agent) | Aug 1, 2011 | Reply
Hey, great to share this Katie. I saw almost all your blogs but this one is very nice. Flipboard in Ipad really helps Real Estate Agents.
I will have look on this.