5 Companies Paving the Way in Real Estate Technology & Innovation
One of the best parts of going to a conference are the exhibitors you meet.
At Real Estate Connect we had well over 60 fantastic tech, marketing and real estate vendors. Many of these vendors I was familiar with, but there were plenty of new faces (over 20 new start ups!!) During our “Meet the Press” session I was able to sit down with a number of CEOs, founders and marketing directors who told me about their products or services.
Each one of these companies has a very unique value proposition! Here are some highlights from my conversations.
Note: this is PART 1 (stay tuned for PART 2)
NabeWise | Ann Baldinucci, Founder/CEO
NabeWise focuses on the quality of neighborhoods and where people live. They have a unique 30 point attribute rating system to find out more about a neighborhood (i.e. trendy, ‘family friendly’, etc). According to their site:
“NabeWise allows you to understand any neighborhood as if you’ve already lived there, so you can explore the world on a local level, discover new places, and find the neighborhoods that are right for you.”
For agents, they have a free widget on their site that agents can grab for free to put on their website or blog. Personally, I really like NabeWise’s concept – as a consumer, neighborhood info (more than what we can find on the MLS) is so important!
RentJuice | David Vivero, CEO
RentJuice focuses on making renting easy. There is a growing rental market and a real estate agent who can focus on rentals can have a more consistent income. Rentals are a different animal than purchasing a home (average audience is 20-35 years old and an average rental is 1 1/2 years). According to their website:
“Make more money on rentals in less time. With one simple service, you’ll organize your rentals, advertise them to millions, schedule your appointments, and arrange a lease at lightning speed.”
RentJuice helps agents organize their listings, get their phone ringing, helps them be more efficient with paperwork, and helps to generate new revenue. Here is a great video David just emailed me with some client testimonials. Personally, I think that this is a great time to have this type of product available to agents.
Allconnect | Scott Oakley, VP Partner Development
Allconnect has been in business for 11 years and launched a tool at Connect just for real estate professionals: ConnectMyBuyer.com. They have partnered with 230 different providers – utility companies, moving companies, moving companies and more.
An agent with an account with Allconnect can simply create a customized flyer (they email or print) with all the pertinent utilities at a client’s new home. What I like about this is the level of ‘concierge service’ clients must feel from this service. Moving is already stressful enough – to make the set up of utilities and other services easier is a great idea!
RealtyJoin | Andy Heller, Head of Marketing & Co-founder
Realty Join is a unique social networking platform for real estate professionals, investors, agents and brokers. Their business model focuses on the need for real estate professionals to have a place to do business networking online. RealtyJoin promotes that there is a real need for real estate professionals and the companies they work with to connect and share information.
Within the last five months they have over over 5,000 members on their site. Andy was excited to announce the recent addition to their team, Ilyce Glink who will be their Chief Content Strategist. The site is free for everyone to use and after joining myself, seems like a great social media tool for agents!
IMAGEination.tv | Gerard Lynch, President
Just introduced at Connect was CampaignSpeed.com – a real estate portal that brings marketing products together to make an easy, ‘one-stop’ shopping experience for real estate agents. They offer a “pay as you go” subscription model.
Included in this portal are products like: property micro-sites, print and publishing options, photo enhance service (this is a pretty amazing service – it really makes those ‘cloudy day’ pics POP!), Open3DHouse (a really cool 3D floor plan), IMAGEcast and e-magazines. What I really liked about this service is the ‘one-stop shopping’ service. If I was an agent this would be a huge selling factor for me.
I really encourage you to go to these websites to find out more about each company and service they provide. They are really leading the way with tech and innovation! Stay tuned for PART 2 of this post!
Written by: Katie Lance, Marketing Manager, Inman News
18 Comment(s)
2 Trackback(s)
- From REtechReport - The best in real estate tech for August 6, 2010 — REtechSource | Aug 6, 2010
- From Used Construction Pavers | Aug 14, 2010
Anthony Rueda | Aug 2, 2010 | Reply
Thank you so much for the infomation. It’s great to have this kind of resource, especially since my schedule is tight and by ability to go to seminars and conventions is very limited.
Chris | Aug 2, 2010 | Reply
Wow really interesting reading about the latest in the industry. I particularly liked the neighbourhood one Nabwise, is always important to know the type of community you could belong too, particularly if you are unfamiliar with it.
Randy Vanderpool | Aug 2, 2010 | Reply
Thanks for sharing. These are some really great sites. I had never heard of some of them before, but I can see where they have great value in the real estate industry.
Kansas City Real Estate | Aug 2, 2010 | Reply
Great sites! I’m familiar with RealtyJoin and AllConnect. Thanks for sharing.
Alex Cortez | Aug 2, 2010 | Reply
Making my way down the list, so far went to NabeWise and RentJuice. Very interesting concepts. With RE on the forefront of technological advances and innovations, it’s certainly good to see the best of the best. Looking forward to Part 2.
mahesh | Aug 3, 2010 | Reply
Thanks for so intelligent post. The process of Nabewise neighbors hood is very very attractive as well as others……..
office cubicle | Aug 4, 2010 | Reply
You say this is the best time to buy real estate. Where do u view us in next 10 years as far as Real estate industry is concerned? Can u pls explain?
Eric Watts | Aug 4, 2010 | Reply
These are all very interesting an innovative for sure! The only one i’ve personally heard of before is RentJuice (or at least it sounds familiar). Thanks for sharing – it is very interesting to see how fast the real estate market is shifting toward new tech and the speed it is transitioning.
Byron | Aug 4, 2010 | Reply
Thanks for the great information you provide. I am waiting on Part 2.
Pete Read | Aug 6, 2010 | Reply
Thanks for the post, good to see what’s up on your side of the world and wondering how long it will take for such innovations to find their way here….
Samir | Aug 6, 2010 | Reply
Very cool list. I think that ReTargeting could be a very good strategy for these sites (full disclosure: I work for ReTargeter.com). Buying/renting property is a huge decision, and consumers would want to shop around for the best deals. Staying in front of these consumers after they leave these sites would be a very helpful tool to increase high interest leads. Our real estate clients are having lots of success with this advertising technology, so it’s something that you guys should check out.
brainardridgeapps | Aug 8, 2010 | Reply
Nice info you ave shared here. Real Estate is having a big part on the business world, on real estate, selling is not as easy as eating peanuts, you need to have the guts, proper marketing and being honest on what you are selling but definitely real estate is really a great investment because it gives a lot of opportunity.Brainard Ridge Realty is a full-service real estate brokerage and development company, specializing in Timberframe and Custom Log Homes.
James Chai | Aug 9, 2010 | Reply
Great list – we hope to make the list in the future!
Taylor White, PHD | Aug 9, 2010 | Reply
I like the sounds of rent juice.
I find it to be a complete pain looking for companies to rent from – for a short term rental.
I have had bad experiences with VRBO – and home more players come into the market.
Jonathan Long | Aug 15, 2010 | Reply
More great information! I’m curious about the RealtyJoin and how it compares to other networking sites.
Katie Lance | Aug 17, 2010 | Reply
Thank you everyone for the kind words and comments. Glad you enjoyed the post and glad you found it helpful!!
Katie
DavidLeeman | Sep 5, 2010 | Reply
Interesting post ! Real Estate counts a major part on the world of business. It really very interesting to see the real estate market is growing so fast and shifting toward new technologies. I’m excited to know about the RealtyJoin. As it helps real estate professionals to share their thoughts.
Find the latest real estates technologies and innovations at World Wide Referrals. It gives a step by step guide to find a rental home for you since it relie on a very good global network of nearly 700 premier real estate firms with 5,000 offices and 150,000 sales associates in 35 countries around the world.
David Leeman | Sep 7, 2010 | Reply
Hi.
Yes your right! Now the real estate covers major part of the business world. It really very interesting to see the real estate market is growing so fast and shifting toward new technologies. I’m excited to know about the RealtyJoin. As it helps real estate professionals to share their thoughts.
Find the latest real estates technologies and innovations at World Wide Referrals. It gives a step by step guide to find a rental home for you since it relie on a very good global network of nearly 700 premier real estate firms with 5,000 offices and 150,000 sales associates in 35 countries around the world.