[VIDEO] Fun Friday: One company’s creative response to a tweet!
Have you ever tweeted something about a brand, a restaurant, a company and wondered, “Is anyone reading this?”
I know I have! I am always secretly waiting to be impressed by someone from “corporate” who sees my tweet about the bad service I had or my recent food craving. If this happened to me, I would be very impressed!
In fact, just recently, I praised my local mall, Stoneridge Mall in Pleasanton, CA for having Expectant Mom parking. Shortly after, I received a nice Tweet back. I was impressed.
Below is a great example of someone monitoring and managing their brand via social media.
Just about everyone is familiar with Wheat Thins, so to do something ‘outside the box’ and fun – they responded to this tweet:
Wheat Thins response? They delivered a pallet of Wheat Thins to her house! This one video below has generated over 200,000 hits to their website!
(Can’t see the video: click here to view it!)
What was Wheat Thins response? See below:
“Wheat Thins’ problem is, if anything, over-familiarity. The reverse of the awareness problem. It’s available everywhere and it’s been around forever. But there is a lot of love for the brand on Twitter. While coming up with ideas for Wheat Thins we had the idea of searching Twitter to see what, if anything the Twits were saying about Wheat Thins. We were stunned to find hundreds of unprovoked declarations of undying love for the brand. Some were just slavish “I love Wheat Thins so much i would die for them” . Some were more witty.
As anyone who tweets regularly knows, the one thing you DON’T expect is for your random tossed-off utterances to have any consequences. That’s the ONE THING you can be certain of. Until now that is!”
So what are people saying about you and your brand? Are you monitoring this daily or throughout the day with Google Alerts, Facebook and Twitter?
I guarantee most people and brands on social media are not.
Those who manage their brand relentlessly – THOSE are the ones that will gain raving fans AND fans that will transact with you!
Take note real estate agents and brokers. Manage your brand – even if YOU are not on those social networks – your clients are!
Would love your feedback about this! Leave me a comment below!
Written by: Katie Lance, Marketing Manager, Inman News
Loren Sanders | Jul 30, 2010 | Reply
Great post, and if anyone is listening at Porsche. I dont have a Porsche…my life is over
alex cortez | Jul 30, 2010 | Reply
Anyone familiar with the Carolyn Capalbo story surely sees the value/importance of online reputation management, specially in RE, where having a strong web presence is critical. Btw, my life is over without a Breitling Chrono-Matic.
Mike | Jul 30, 2010 | Reply
Such an awesome way to respond to a tweet! While not everyone has the same kind of capital to do the same thing, as long as you interact/respond to those who tweet about you there will be a level of appreciation from your customers. Just knowing they connected with a company adds a level of personal connection they’ll take with them the next time they make a purchase.
Missy Caulk | Jul 30, 2010 | Reply
Ok that is really cool. Love it.
Ryan Hartman | Jul 30, 2010 | Reply
Funky stuff… So, how to accomplish this in an easy way? Search.twitter.com? Or set up an alert in a twitter client or something? Could also be cool if agents monitor local tweets about a competing brand?
Jay Thompson | Jul 30, 2010 | Reply
All those Tweets I’ve made about how wonderful BMW is, and I got nuthin….
I wonder how many people tweeted about Wheat Thins after seeing that video?
Ryan – search.twitter.com stinks. Best to use a Twitter client like TweetDeck or HootSuite and set up a search there…
Michael Smith | Jul 31, 2010 | Reply
Really really cool. Thank you for sharing.
Joy Siegel | Jul 31, 2010 | Reply
Good business! Impressive advertising with that huge stack of wheat thins…kudos to the exec who authorized it….thinking OUTSIDE of the BOX!
Kansas City Real Estate | Aug 1, 2010 | Reply
I tweet about companies who tweet a lot. I hardly ever get a response. It seems they are still in the Advertise on Social Media Stage and they don’t get it.
I use Hootsuite and respond back to tweets that mention myself or company.
Thanks, @DowellTaggart
Katie Lance | Aug 1, 2010 | Reply
Thanks everyone! Glad you enjoyed this post!
Katie
Han Tuttel | Aug 2, 2010 | Reply
So true – so damn true!
It is great to see an example of a company who is making people speecless – in a good way that is.
Kaiholo Hale | Aug 2, 2010 | Reply
Wow, I had no idea about this. My life is over without a truckload of Godiva chocolates!
Eric Watts | Aug 6, 2010 | Reply
Funny video – was this real or planned out? Very entertaining either way!
Jason | Aug 8, 2010 | Reply
Gary Vaynerchuk would be proud
Taylor White, PHD | Aug 10, 2010 | Reply
I like the Wheat Thins girl…except I want a nice big box of Cheese Its!
Dave Kinkade | Aug 14, 2010 | Reply
What a fun, quirky and cool way to show your sense of humor as an organization. Even if nobody is paying attention, would it be so bad if more of us would all take notice of other people and actually engage them? The Wheat Thins folks set the bar unbelievably high but it makes me want to look for opportunities to take better care of those around me and make it a goal to bring someone else – even a random stranger – a moment of happiness at least once each day.
Katie Lance | Aug 17, 2010 | Reply
thanks everyone – Dave, I agree!!
Katie