Twitter Proves You Can't Go Wrong With an Email Newsletter
Yesterday I was pleasantly surprised to find an email newsletter from – TWITTER! I guess it shouldn’t surprise me – but at first I was a bit surprised that the company that made “140 characters” a household name, decided to get a message out to their members via email.
Good reminder to all of us that email is still a great way to get a message out – especially to your loyal fans (or followers!)
Here is the body of the email in it’s original form – lots of great new things coming down the pipeline from Twitter!
Hi there,
In the early days of Twitter, I used to send out short updates just to keep everyone in the loop since so much was happening. It’s been a while, but you signed up for short, monthly updates from Twitter so we thought it was time to start sharing more information. We’ve had quite a year. If you haven’t visited in a while, we’d like to invite you to come have a look at http://twitter.com — we’ve been busy!
Growing Up
In the course of a year, registered Twitter accounts have grown more than 1,500% and our team has grown 500%. Recently, we hired our 140th employee! His name is Aaron and he’s an engineer focused on building internal tools to help promote productivity, communication, and support within our company. We celebrated with a little dance party.Features of Note
Some features of note that we released over the course of a year include the ability to create lists, quickly spread information with a retweet button, and an easier way to activate your mobile phone to work with Twitter over SMS. We also built a new mobile web site that looks and works much better on smart phones.Feeling Inspired
By working together during critical times when others needed help, sharing important information that otherwise might not make the news, and inventing new and interesting ways to use Twitter, you’ve shown us that Twitter is more than a triumph of technology — it is a triumph of humanity. Projects like Fledgling and Hope140 were inspired by you.Chirp!
While there may only be 140 full-time employees working at the Twitter offices, there are thousands of dedicated platform developers who have now created more than 70,000 registered Twitter applications creating variety and utility for all of us. We’ll be gathering this spring at Chirp, our first ever official Twitter developer conference.Thanks,
Biz Stone, Co-founder (@Biz)
Twitter, Inc.
Would love your thoughts on email newsletters. I am a big believer in them myself – especially to drive traffic to your web site or blog. I also think they are a fantastic way to keep your ‘raving fans’ updated on the latest and greatest that you are promoting.Leave me a comment below!
Written by: Katie Lance, Marketing Manager, Inman News
Tara Nelson | Mar 3, 2010 | Reply
I’ve been excited at the increasing quality of e-newsletters I get from some of the folks I follow this year. I think those newsletters are a double-edged sword: if they’re bad, they’re really, really bad and will make me unsubscribe at neck-breaking speed. If they’re good, they keep me going to the site. I think the great ones tend to break all the “rules” – they’re not necessarily imagey, formatted emails, and they may not be “newsy,” but more a collection of links back to really great content on the originating blog or site. But yes – even in this pithy blogosphere of ours, I totally agree with you that there IS still lots of space for high-quality email newsletters. Emphasis on the high-quality.
Classic Coastal Homes | Mar 3, 2010 | Reply
Ironic. 140 characters & 140 employees.
Love e-newsletters in our business!
Home Mortgage Kansas | Mar 3, 2010 | Reply
It is really something to realize that some of these social media sites are starting to see value in, and use, other forms of marketing. Proving that to capture the attention of a large group of people, we must be willing to try numerous avenues.
Noel Wiggins | Mar 4, 2010 | Reply
It just goes to show not one form of marketing alone is enough, a company should utilize all forms of marketing to get their message out. This twitter email newsletter was just as surprising as a direct mail piece from google to use google ad words.
–
Thanks and Regards
Noel for Nopun.com
a graphic design studio
Alex H. Wang | Mar 4, 2010 | Reply
I was curious to know which email marketing program / software they used? Were you able to tell?
I’ve been meaning to set an email marketing program up, but just haven’t found the right email provider.
Thanks
Mark Jacobs | Mar 5, 2010 | Reply
e newsletters do work
ViaGuru | Mar 8, 2010 | Reply
We came across your site this week through searching on google. Great design and SEO work done on your website. Our online interests are similar. We just added your RSS feeds to our google news reader. Look forward to reading and sharing more knowledge with your network. We are going to share your article on the “ViaGuru Business and Social Network” with our followers to read.
We would be happy to collaborate with your website in any way that might be mutually beneficial.
If you wish you can exchange free links with us and follow each other on social networks, we may be able to work together on promoting knowledge and mutual beneficial interests. You may consider becoming a reseller for softwares for marketing, advertising & seo with us.
Cheers to your Success!
Vik
Katie Lance | Mar 8, 2010 | Reply
Thanks everyone for your comments!
Monica Meyers | Mar 29, 2010 | Reply
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