Looking for Hyperlocal Content?
Outside.in has you covered.
They have just launched a new product called Outside.in for Publishers – what they’re calling “an out-of-the-box hyperlocal news section for your website”.
Features include:
- Customized Neighborhood News Pages for every neighborhood in your market.
- Rich, interactive maps, headlines, and excerpts.
- Access to aggregated stories from all local blogs, news sites, and other sources—including Twitter!
- Tools to curate the stories, sources, and tags that will appear on your site.
The product is free but does come embedded ads from Outside.in. There is an ad-free version that can be licensed however.
I think this would be a great product to integrate with any online real estate research tool. A way to quickly mashup listings, neighborhoods with a real-time view of the events happening around you.
Combine this with the ratings from Walkscore, a proximity search filter like Estately’s, market data widgets from Altos Research and, of course, listings drawn hopefully from the MLS and you start to have a very compelling tool for consumers to dive in to.
Real Estate Site Guide | Jun 25, 2009 | Reply
It’s always been a struggle to get truly local and relevant news- and this looks like it’s a neat way to be able to provide that effectively for the real estate agent. (of course, If you’re the one generating the news locally via your local blog, then wouldn’t you get syndicated to outside.in?)
invest in property | Jun 26, 2009 | Reply
I think this is a great idea, really help you get a good understanding of the local area and what is happening before you invest. Which sometimes you have to rely on from biased opinions. Great idea, I assume from the information that this is only going to be an american service.
Raj | Jun 26, 2009 | Reply
Nice Blog for Real Estate People.
Boise real estate
Zee Khouri | Jun 29, 2009 | Reply
I looked at Estately’s and it’s not in Florida yet. You also mentioned Walkscore, and widgets from Altos Research. How can I combine those with the outside.in?
Justin - Hawaii Life Real Estate Services | Jun 29, 2009 | Reply
I could definitely see using this for neighborhood info. Signed up for the beta version. Can’t wait to check it out.
Single Property Websites | Jul 3, 2009 | Reply
Thanks for pointing this out! I have a hyperlocal site about sf condos, and the news has always been one of the most popular sections… this makes it easier
Ben Roberts | EXITrealestat540.com | Jul 8, 2009 | Reply
Very cool. I’m in the midst of designing our brokerage and agent blogsites and this is a really useful tool that I am going to incorporate right away.
John McMillen | Sep 6, 2009 | Reply
Interesting plugin but I’m always leery of advertisements. It’s nice they have a licenses feature without it. Please let me if anyone has tried it out.
Chris - CalgarysRealEstate.ca | Nov 3, 2009 | Reply
This looks great, but is it available in Canada? It is near impossible to get any content, widgets, tools, gadgets or doo dads for the Canadian Market.