Comments on: RE/Max loses logo fight with Rehava

By: homes Alexandria VA

homes Alexandria VA — Thu, 26 Nov 2009 23:07:29 +0000

I would love to see a gopy of each logo side by side. So much of this is nonsense.

By: Prince William Homes for Sale

Prince William Homes for Sale — Wed, 20 May 2009 02:07:57 +0000

Thank you for putting this all together. You did a wonderful job, and your points are well taken. I have not heard of this one.

By: Douglas

Douglas — Mon, 16 Mar 2009 03:24:58 +0000

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By: Ginnie

Ginnie — Mon, 16 Mar 2009 01:06:56 +0000

I hope that Rehava is making good use of all this free publicity. That was awfully generous of RE/Max to give the little guy a leg up like that.

By: RE/Max Loses Logo Battle | Doug Jumper

RE/Max Loses Logo Battle | Doug Jumper — Sun, 15 Mar 2009 17:45:00 +0000

[...] actions do very little to help your brand’s credibility in the eyes of consumers. (Article from Future of Real Estate Marketing.) [...]

By: Chris Dowell

Chris Dowell — Fri, 13 Mar 2009 21:13:03 +0000

RE/Max needs think about their actions. I have read this everywhere. Maybe they should invest in a spell check program.

I guess I’m protected, my company does not start with an R. We do use a logo that has red, blue and white. Whoops there I go . . .

By: Laguna Niguel Real Estate

Laguna Niguel Real Estate — Fri, 13 Mar 2009 20:06:04 +0000

Logo theft has long been a tradition. I wonder why can’t they afford a quality logo agency…

By: Norm Fisher

Norm Fisher — Fri, 13 Mar 2009 02:39:37 +0000

“First of all, both names start with “r” and have logos with accent lines near the letter “e,” he said.”It goes beyond that,” Scoville added. “If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max. The next letter is an ‘a,’ and if you take the ‘v’ then you have half of an ‘x.’ “

Hmmm, I can see this lawyer’s concern. My company, Royal LePage, also starts with an R. Clearly, this has the potential to be confusing, especially considering that my firm also uses e’s and a’s in our name. Start flipping and removing letters and I don’t know who the hell I’m working for.

Remax is completely committed when it comes to protecting their trademarks. I recall a number of years back that a fsbo had a sign done with red, white and blue bands. I believe they were organized differently than the Remax signs. The seller received a cease and desist letter from Denver within days and the sign was soon removed. All that said, a good trademark is definitely worth protecting and there are few trademarks that meet the level of “good” like the Remax logo.

Mike,

The other Remax logo can be seen at the upper left of this site.

http://www.remax.ca/

By: Tony Sena

Tony Sena — Fri, 13 Mar 2009 02:30:45 +0000

I still can’t believe they filed a suit in the first place. They tried to flex their muscles and got called out!

By: Overland Park Real Estate

Overland Park Real Estate — Fri, 13 Mar 2009 02:00:16 +0000

That is pretty ridiculous. Nothing more important to do right now?