Archive for March, 2009

Coldwell Banker Canada Rises to the Surface

[youtube]http://www.youtube.com/watch?v=7a4273i_K2k[/youtube]
Coldwell Banker Canada launched a new real estate application customized for Microsoft’s Surface technology today. 
Coldwell Banker leveraged the unique interface and capabilities of Microsoft Surface to develop a home search application that will provide a new interactive and intuitive way to explore real estate listings and neighbourhoods. Over the course of the roll-out, the following [...]

Need a Vacation? Try Hotpads

All this talk about the economy got you down?
Why not head to the Coast?
Don’t know about you – but I could sure use a vacation these days. Hotpads, another search portal we haven’t heard much from lately (see Roost Changes Up Their Game), now can help.

They’ve just launched a new feature on their site that [...]

Roost Changes Up Their Game

We haven’t heard much from Roost, the IDX driven search portal, as of late. Last we heard of them they had redesigned their search pages to deal with a growing overabundance of search filters (see Roost Redesigns Search Results).
But news this week that they have expanded the markets they serve (see Roost Makes Its Nest [...]

FOREM Quick Reads 03.20.09

Every Friday, I will be sharing a roundup of choice links to stories/posts that have caught my eye each week. Here’s a few from the last couple of days.

Sara Bonert – 10 Ways Real Estate Professionals Can Use Zillow v2.0 (some great tools here from Zillow)
4realz.net – 4 Levels of Social Media Connections (great series [...]

Down Market Advertising Fail

I know that some companies strive very hard to be creative with their advertising. And yet most in the real estate space, despite their best intentions (and big budgets), fail miserably (see Coldwell and Banker Back At Helm). 
And while this may have been forgivable during the height of the bubble; now, when the market is at [...]

What do you stand for?

A guest perspective from Ashfaq Munshi, co-founder and CEO of Terabitz.
In an earlier incarnation, soon after I graduated, I was a young and eager executive at Oracle viewing life through a much different lens than I do now. While I did not know it at the time, that lens was cloudy, fogged up by youthful [...]

RE/Max loses logo fight with Rehava

Rehava, a small brokerage based in South Carolina, (featured in 2008 in an article on Inman News) recently got into a dustup with RE/Max, the national franchisor, over its logo.
Last week, RE/Max challenged Rehava’s trademark filing, and claimed the brand was too similar to its own. 
In an article in the Charleston Post and Courier, RE/Max’s legal [...]

Find Your Sixth Sense

I’m travelling all this week so posting will be light, but seeing that the video I shared last week has generated so much buzz (see The Future of Virtual Tours?), I couldn’t help but share this video, which got a standing ovation at the most recent TED conference.
This is Pattie Maes from MIT demo’ing lab a [...]

The Future of Virtual Tours?

A bit of fun today. This visually stunning short film tells the story of a man who builds a virtual world for the woman he loves using a tool that looks to be a mashup of Google Sketchup and the interface seen in Minority Report (also see Navigating a Virtual World). But with a little imagination [...]

Homes.com Adds to iPhone Apps

Homes.com joins the ranks of Trulia and StreetEasy this week and announced the launch of a new iPhone application (iTunes link).
The app is functional enough and grabs its listings from a combination of broker feeds and from the network of websites run by Homes.com parent Dominion Enterprises, which runs the Advanced Access, AgentAdvantage, eNeighborhoods, and Number1Expert web sites.
Real [...]