Archive for January, 2009

72 Hours to Sell a Home

It must be something in the water. Or maybe its just the fact they’re working in one of the most competitive real estate markets in North America.
Whatever it is, it seems like Vancouver-based Realtors are really pushing the envelope when it comes to new media marketing (see Video Isn’t Just About Your Listings).
Kye Grace is [...]

Dwellicious Tackles Search Site Overload

Dwellicious is a social bookmarking site geared exclusively towards real estate. In the mold of Digg and its namesake Delicious, it’s a pretty simple idea… Save all your properties from all over the web to one location and share them with others, including the agent you’re working with.
The company launched at Real Estate Connect in [...]

WellcomeMat Drops Beta Tag, Starts Charging

Online real estate video resource WellcomeMat officially threw off the training wheels this morning and announced it has emerged from Beta.
The company, which I first previewed in 2007 (see WellcomeMat – The Killer App for Real Estate Video) has taken huge strides over the last few years and built out a fantastic network that connects [...]

Video Isn't Just About Your Listings

For the last several months, Vancouver Realtor Ian Watt has been blogging his daily thoughts about real estate by video.
It’s a really bare bones production – he just props up a small camera on his dashboard and records himself as he drives to and from his listing appointments.
If you haven’t seen them, it’s one of [...]

Lifestyle search is the new black

If the last two years were a race by the big portals to get listings into their databases, then 2009 is looking like it will be the year that the race shifts to who can add the richest context to all of that data (see Neighborhood Search Comes Back).
We’ve gone from the refrain being listings, [...]

HomeScape Becomes HomeFinder

I’m slowly catching up from beneath a mountain of interesting news that was announced over the last week.
One such item is that HomeScape has rebranded itself as HomeFinder.com – presumably to respark some enthusiasm for a brand that, for all intents and purposes, has been off most people’s radar for the last few years.

HomeFinder.com is [...]

Century 21 Ditches TV for Online

In a move I suspect may be followed by many of the other big real estate brands in 2009, last week at Real Estate Connect in New York, Century 21 announced it was shifting its television advertising dollars to support its online marketing efforts.
You can see the announcement made by Tom Kunz, president and CEO [...]