One Very Compelling Reason to Upgrade to a Trulia Pro Account
Agents can now change the linked web site of their listings on Trulia to their own web site.
A common request from agents on Trulia.com is to change the linked web site for their listings, so the listing points to their own web sites. When we receive multiple listing submissions for a property, we aggregate the listings together, and display the highest priority source. Usually, this is a franchise or broker submission.
With a Trulia Pro subscription, you can change the web site linked to your Trulia.com listings. When some one clicks for more information about the property, you can redirect them to your own web site, and get more traffic to your site, as well as your other listings.
[Emphasis added]
I think this is a sign that The Notorious R.O.B. might be on to something.
Mike Pannell ( Dallas Realtor) | Dec 12, 2008 | Reply
This would be just for agents right. I think my Feed already links to my website.
Thomas Johnson | Dec 12, 2008 | Reply
Still “no follow”, right?
Paul Eastwood | Dec 13, 2008 | Reply
I spoke to Trulia and others at some lengths at the NAR convention in November because there is an increasing frustration in the Agent community regarding the way these sites work. Our clients at SPS devote time and money to showcasing a listing – only to see that listing linked back (from Trulia etc) to some crummy MLS listing or broker website page. All the portals I spoke to recognize this as an issue – Yahoo, Trulia etc – and the good news is that they are all developing various solutions to this (such as this Trulia Pro account). We wrote a piece in our blog all about this problem..
http://blog.singlepropertysites.com/2008/11/whos-in-control-of-your-listings/
Joseph Bridges | Dec 13, 2008 | Reply
Does this have to be manually changed for each listing or is it a “master” level control where one can select how all listing links will function.
Pointing listings back to certain portions of a website or blog could be a nice way to drive traffic to “microsites” within your site or blog about your different listings.
fair and balanced? | Dec 14, 2008 | Reply
really? seriously? most real estate search sites have had that feature for years. What compelled you to write about something so NOT cutting edge? I thought FOREM was supposed to be ‘future’ looking. Unbelievable.
Jodi Atlanta Ga | Dec 15, 2008 | Reply
Still makes me wonder if that really is money well spent.
Rudy | Dec 15, 2008 | Reply
Hi all!
One of the benefits of being a Trulia Pro is that it gives agents the ability to select the website listing source we point consumers to. Additionally, agents will have all their listings featured within the top 4 search results specific to a consumers search criteria, they can create a spotlight ad in up to 20 different geographic locations on Trulia such as city and state, zip code or even at the neighborhood level, then they can get real time performance statistics which gives them the ability to track their ads in each location, and you can send your clients [sellers] personalized listing reports showing how many people viewed their home on Trulia.
Trulia Pro is an agent product that many brokers are purchasing for all their agents.
Yes, no follow. Trulia drives quality consumer traffic back to our agent and broker partners. We were recently named by ListHub’s Threewide as the number one lead generator for our partners:
http://www.truliablog.com/2008/11/19/independent-study-shows-trulia-as-1-lead-generator/
Currently, you can change the source of your listings manually on a listing to listing basis – bulk changes are coming soon.
Hope this helps.
Rudy
Social Media Guru at Trulia
Karen | Dec 15, 2008 | Reply
So let me get this straight: The listings are our listings, we pay to put them on our local MLS, we put ‘our’ listings on sites like Trulia, then we pay again to have them link back to our site??
all is not what it seems | Dec 15, 2008 | Reply
that’s right. maybe Remax national is onto something. why enable trulia to compete against them? what would happen if every broker decided not to send listings to Trulia?
Overland Park Real Estate | Dec 18, 2008 | Reply
I don’t see the need to change my link but I still don’t like that agent’s don’t have the option to change where the detail link takes people.
Agents give T their content to use on T’s site for free, then agents have to pay T to give them credit for their own listings??? Sounds an awful lot like R.com, except their site gets a lot more traffic. Here is the tale of the tape in case anyone is curious:
This is the actual page view count (over the past 2 weeks) for one of my listings:
On my site: 91
Video Page for this listing on my site: 19 (average time those user’s spent on that page; 3 minutes, 13 seconds).
Listing’s Detail Page on my Broker’s Site: 270
R.com (this number is not page views for the listings detailed page, they only give page views total which I am sure include views from search results): 5398
Featured Listing Ad on R.com: Again to be fair on the R.com numbers, this is not page views on the listing’s detailed page: 5108 (this number is in addition to the 5398 above)
Views of the listing video on YouTube: 23
Z: 16 (on the listing’s detail page)
T: 11 (on the listing’s detail page). 132 results (compared to the 5398 result views on R)
Louis Cammarosano | Dec 30, 2008 | Reply
I am surprised this is a blog post at all.
An agent product SHOULD allow the agent to link to their web site.
zeb | Jul 9, 2009 | Reply
As someone who’s used a variety of sites as a buyer and recently became a seller, I had thought that most of these sites got their basic listings simply by scanning the MLS– I’m now finding out that’s not the case.
When my house was first listed, it showed up on all the sites, including Trulia. There was an issue that came up that required some construction, and so the house was taken off the market temporarily. It’s since been put back on and is now showing up on Zillow and most other sites, but not on Trulia. I pointed that out to the agent who responded that they have it listed on a lot of other sites and pretty much missed my point about Trulia. I emailed Trulia and supplied the MLS #, but they say the agent needs to submit the listing via one of their “partner” listing sites. Looks like that’s not going to happen here, unfortunately.
What I’ve learned is that buyers shouldn’t presume they’re getting all the available listings via Trulia, and while their interface performs better than Zillow’s, after this I’ll probably count on Zillow more than Trulia for browsing. I’ve just got one house to sell, I’m not going to be using “Pro” accounts on multiple listing sites to try to keep everything up to date.