Sweet Digs is No More
This week Redfin shuttered its hyperlocal Sweet Digs blogs in San Francisco, Boston, San Diego and Orange County.
Sweet Digs Seattle is still alive but it looks like it has turned into a more traditional brokerage blog; now just advertising Redfin’s new listings and open houses.
Sweet Digs was initially founded to replicate the formula pioneered by successful local blogs like Brownstoner and Curbed. Hire independent bloggers, blog about real estate in each market, create light yet compelling content, build a community and grow an affinity amongst consumers for the Redfin brand.
Presumably the expense of running the blogs was just too big for them to bear in this market. So they’re now retooling the blogs to focus on simply providing hard data for each of the markets they serve.
As a creative experiment in social media, it’s a shame to see them go.
[h/t 360Digest]
Matt Goyer - Redfin | Nov 1, 2008 | Reply
Hi Joel,
We haven’t shuttered Sweet Digs, we’re just re-jiggering the format and the transition if taking a little longer than we hoped. Expect to see our new format in a few days which will use a mixture of our brokerage and MLS data to give real estate buyers a look at what is currently happening in their market.
Peter Toner | Nov 3, 2008 | Reply
Sweetdigs here is San Diego is a shadow of it’s former self – which is probably just as well after one of Redfin’s contract bloggers defamed a local Realtor and shortly after another defamed the real estate profession in general.
Both were fired – so Greg, if you are listening, please make sure that you continue to have firm editorial control …