Comments on: Roost Goes Negative http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/ Just another WordPress weblog Tue, 20 Dec 2011 02:38:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Spencer Rascoff http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6764 Spencer Rascoff Wed, 22 Oct 2008 16:25:04 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6764 How come no one is talking about how Roost gets their MLS feed in the first place? They're not a brokerage, so how are they able to show an MLS feed? They've found a participating brokerage in each city that's willing to give them their feed in exchange for putting their logo on the header of the page. Does this strike anyone else as against the spirit if not the letter of MLS rules, which are supposed to only allow member brokerages to display their listings? How come no one is talking about how Roost gets their MLS feed in the first place? They’re not a brokerage, so how are they able to show an MLS feed? They’ve found a participating brokerage in each city that’s willing to give them their feed in exchange for putting their logo on the header of the page. Does this strike anyone else as against the spirit if not the letter of MLS rules, which are supposed to only allow member brokerages to display their listings?

]]> By: Miami Title Company http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6763 Miami Title Company Fri, 17 Oct 2008 15:56:15 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6763 Most internet sites are really just additional data points. To find a quality property a buyer really needs to go to the area, talk to some local people, and ask around, likely using a local Realtor. I have many clients who buy in condo buildings here in Miami and do not really understand why an area, location, or building is good or bad for them until it is too late. Most internet sites are really just additional data points. To find a quality property a buyer really needs to go to the area, talk to some local people, and ask around, likely using a local Realtor. I have many clients who buy in condo buildings here in Miami and do not really understand why an area, location, or building is good or bad for them until it is too late.

]]> By: SM http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6762 SM Tue, 14 Oct 2008 16:41:48 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6762 While I don't agree with the way that Roost decided to promote their product, I do know that trying to aggregate real estate listings is not easy. No matter where you get your information from, the process of aggregating relies on too many levels to be perfect. If the RE agent doesn't update his/her listings, the RE company doesn't update the listings on their website which then makes the mls directory wrong. Its a long line of information that can get screwed up in a number of ways along the way. Nobody will ever have 100% correct info, not Trulia, not Roost, Not Google, nobody. <a href="http://www.rofo.com" rel="nofollow">Sean Murphy, Rofo - San Jose Office Space</a> While I don’t agree with the way that Roost decided to promote their product, I do know that trying to aggregate real estate listings is not easy. No matter where you get your information from, the process of aggregating relies on too many levels to be perfect. If the RE agent doesn’t update his/her listings, the RE company doesn’t update the listings on their website which then makes the mls directory wrong. Its a long line of information that can get screwed up in a number of ways along the way. Nobody will ever have 100% correct info, not Trulia, not Roost, Not Google, nobody.

Sean Murphy, Rofo – San Jose Office Space

]]> By: Roost Pecks at Trulia’s Lack of Real Estate Coverage Using Pepsi Challenge Video http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6761 Roost Pecks at Trulia’s Lack of Real Estate Coverage Using Pepsi Challenge Video Fri, 10 Oct 2008 17:12:21 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6761 [...] from the message (and diluted it), although only in the comments where experts pointed it out here. Perhaps a better strategy would have been to put the bogus listings on a separate [...] [...] from the message (and diluted it), although only in the comments where experts pointed it out here. Perhaps a better strategy would have been to put the bogus listings on a separate [...]

]]> By: Joseph Ferrara.sellsius http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6760 Joseph Ferrara.sellsius Fri, 10 Oct 2008 15:24:23 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6760 I agree with Jon. The video points out the flaws in the aggregation model-- a voice over to that point would have helped make it more authoritative. Had it stopped at that, the point would have been effectively made (assuming the public got to see the video). Going for the kill shot (bogus 4sale listing) w/o verification was a misstep. (if anything, put that point in a separate video). Still, from a marketing perspective, I like the video comparison -- reminds me of the TV comparison ads for detergent-- see how these blood stains came out with Brand A and not with Brand x. I agree with Jon. The video points out the flaws in the aggregation model– a voice over to that point would have helped make it more authoritative. Had it stopped at that, the point would have been effectively made (assuming the public got to see the video). Going for the kill shot (bogus 4sale listing) w/o verification was a misstep. (if anything, put that point in a separate video).

Still, from a marketing perspective, I like the video comparison — reminds me of the TV comparison ads for detergent– see how these blood stains came out with Brand A and not with Brand x.

]]> By: Andre http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6759 Andre Thu, 09 Oct 2008 19:14:20 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6759 So i guess that Roost.com is McCain and Trulia.com is Obama :) McCain - old school, backwards, likes to believe his own lies Obama - modern, innovative, people love to twist his history and records. So i guess that Roost.com is McCain and Trulia.com is Obama :)

McCain – old school, backwards, likes to believe his own lies

Obama – modern, innovative, people love to twist his history and records.

]]> By: Frank LLOSA- Broker FranklyRealty.com http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6758 Frank LLOSA- Broker FranklyRealty.com Thu, 09 Oct 2008 05:17:45 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6758 My response video. FranklyMLS.com vs Roost.com Go local or go home. (or don't go home since you might not be able to find it on Roost.com) www.youtube.com/watch?v=D_0D6Sa5ihI Cheers! Frank My response video. FranklyMLS.com vs Roost.com

Go local or go home.
(or don’t go home since you might not be able to find it on Roost.com)

http://www.youtube.com/watch?v=D_0D6Sa5ihI

Cheers!

Frank

]]> By: Frank LLosa- Broker FranklyRealty.com http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6757 Frank LLosa- Broker FranklyRealty.com Thu, 09 Oct 2008 04:17:13 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6757 Wow, they are the only site on the internet that has access to the M-L-S. Give me a break. Wow, they are the only site on the internet that has access to the M-L-S.

Give me a break.

]]> By: Jason Berman http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6756 Jason Berman Tue, 07 Oct 2008 20:46:13 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6756 I think this is much ado about nothing. The consumers will goto the model that works the best. It's healthy that these companies are building their databases in distinctive fashion. More innovation will result. ~ JB I think this is much ado about nothing. The consumers will goto the model that works the best. It’s healthy that these companies are building their databases in distinctive fashion. More innovation will result. ~ JB

]]> By: Jessie B http://www.futureofrealestatemarketing.com/2008/10/06/roost-goes-negative/comment-page-1/#comment-6755 Jessie B Tue, 07 Oct 2008 17:15:08 +0000 http://www.futureofrealestatemarketing.com/roost-goes-negative#comment-6755 The issue may also be that some large cities have multiple MLS (I.e. So Cal has about 8 or so) so listings appearing on one MLS maynot appear on another. The issue may also be that some large cities have multiple MLS (I.e. So Cal has about 8 or so) so listings appearing on one MLS maynot appear on another.

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