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	<title>Comments on: Google Getting in to Mortgages?</title>
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	<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/</link>
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		<title>By: Southern California Real Estate Listings</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-107780</link>
		<dc:creator>Southern California Real Estate Listings</dc:creator>
		<pubDate>Mon, 21 Mar 2011 01:36:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-107780</guid>
		<description>I think Zillow has that market pretty much covered, Google will always be know or search, and nothing more. Google has the traffic because they have the best search results; they are not an information provider.</description>
		<content:encoded><![CDATA[<p>I think Zillow has that market pretty much covered, Google will always be know or search, and nothing more. Google has the traffic because they have the best search results; they are not an information provider.</p>
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		<title>By: Alex Cortez</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6347</link>
		<dc:creator>Alex Cortez</dc:creator>
		<pubDate>Mon, 14 Jun 2010 23:20:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6347</guid>
		<description>Google certainly has a great business model and has outdone its competition in various fields not just due to its insane amount of capital, but more importantly with its brilliant vision of simple integration among multiple formats.</description>
		<content:encoded><![CDATA[<p>Google certainly has a great business model and has outdone its competition in various fields not just due to its insane amount of capital, but more importantly with its brilliant vision of simple integration among multiple formats.</p>
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		<title>By: Kelvin</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6348</link>
		<dc:creator>Kelvin</dc:creator>
		<pubDate>Sat, 12 Jun 2010 10:36:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6348</guid>
		<description>Thanks for the post. The google&#039;s preparation for world domination was seem to be very precise.</description>
		<content:encoded><![CDATA[<p>Thanks for the post. The google&#8217;s preparation for world domination was seem to be very precise.</p>
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		<title>By: Homes for sale Whittier</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6346</link>
		<dc:creator>Homes for sale Whittier</dc:creator>
		<pubDate>Sat, 03 Apr 2010 15:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6346</guid>
		<description>Another reason why Google is preparing for world domination. I love Google as much as the next guy but when does it stop?

Looks like it stops in China, Google will just say no to censorship.</description>
		<content:encoded><![CDATA[<p>Another reason why Google is preparing for world domination. I love Google as much as the next guy but when does it stop?</p>
<p>Looks like it stops in China, Google will just say no to censorship.</p>
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		<title>By: Homes for sale Chino Hills</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6345</link>
		<dc:creator>Homes for sale Chino Hills</dc:creator>
		<pubDate>Mon, 02 Nov 2009 02:11:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6345</guid>
		<description>MortgageBot LLC technology where we users can view real time quotes that users can view without submitting personal information. I find it hard to see how lenders can quote anybody these day with out personal information.</description>
		<content:encoded><![CDATA[<p>MortgageBot LLC technology where we users can view real time quotes that users can view without submitting personal information. I find it hard to see how lenders can quote anybody these day with out personal information.</p>
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		<title>By: david</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6340</link>
		<dc:creator>david</dc:creator>
		<pubDate>Wed, 04 Jun 2008 15:21:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6340</guid>
		<description>Beatyouthere - &lt;br&gt;&lt;br&gt;Yes, exactly. I do think your mortgage marvel implementation is really cool and I like what those guys are doing but it&#039;s a long way from personalized, custom quotes, the loan applications go to only one lender and they&#039;re certainly not anonymous. Frankly, it&#039;s surprising that the teaser rates from MM ignore something as critical as credit scores and that speaks to the utility of the information borrowers are given before they&#039;re asked for their personal info. Zillow is still the only service that delivers on the promise of getting custom quotes anonymously.&lt;br&gt;&lt;br&gt;VERY nice Zestimate API implementation btw. - have you checked out our neighborhood and city API&#039;s? And watch this space - we may soon have more detailed mortgage rate explorers for you to add to your site.</description>
		<content:encoded><![CDATA[<p>Beatyouthere &#8211; </p>
<p>Yes, exactly. I do think your mortgage marvel implementation is really cool and I like what those guys are doing but it&#39;s a long way from personalized, custom quotes, the loan applications go to only one lender and they&#39;re certainly not anonymous. Frankly, it&#39;s surprising that the teaser rates from MM ignore something as critical as credit scores and that speaks to the utility of the information borrowers are given before they&#39;re asked for their personal info. Zillow is still the only service that delivers on the promise of getting custom quotes anonymously.</p>
<p>VERY nice Zestimate API implementation btw. &#8211; have you checked out our neighborhood and city API&#39;s? And watch this space &#8211; we may soon have more detailed mortgage rate explorers for you to add to your site.</p>
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		<title>By: srascoff</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6343</link>
		<dc:creator>srascoff</dc:creator>
		<pubDate>Tue, 03 Jun 2008 13:27:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6343</guid>
		<description>Jon,&lt;br&gt;Spencer from Zillow here. I want to correct you -- Zillow Mortgage Marketplace and Bankrate couldn&#039;t be more different. Bankrate provides surveyed, generic rates. Zillow Mortgage Marketplace provides customized rates specific to each borrower&#039;s situation. &lt;br&gt;Regarding whether Zillow polices the offers which lenders provide to borrowers, we have a reputation system in which borrowers rate lenders, and we have a way for the community (including other borrowers) to flag questionable quotes (which we then investigate).</description>
		<content:encoded><![CDATA[<p>Jon,<br />Spencer from Zillow here. I want to correct you &#8212; Zillow Mortgage Marketplace and Bankrate couldn&#39;t be more different. Bankrate provides surveyed, generic rates. Zillow Mortgage Marketplace provides customized rates specific to each borrower&#39;s situation. <br />Regarding whether Zillow polices the offers which lenders provide to borrowers, we have a reputation system in which borrowers rate lenders, and we have a way for the community (including other borrowers) to flag questionable quotes (which we then investigate).</p>
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		<title>By: Jonathan Christopher</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6344</link>
		<dc:creator>Jonathan Christopher</dc:creator>
		<pubDate>Mon, 02 Jun 2008 23:32:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6344</guid>
		<description>Another reason why Google is preparing for world domination.  I love Google as much as the next guy but when does it stop?</description>
		<content:encoded><![CDATA[<p>Another reason why Google is preparing for world domination.  I love Google as much as the next guy but when does it stop?</p>
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		<title>By: Jon</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6342</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Mon, 02 Jun 2008 22:52:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6342</guid>
		<description>I thought Zillow&#039;s mortgage service was going to be a great product.  It is not in execution much different that Bankrate.  The loan officers responding to consumers requests seem to be offering the garbage rates they do on Bankrate just to get the phone to ring.   Without policing the offers Zillow or any lead service ends up creating garbage and nothing usable for end consumers. &lt;br&gt;I agree that Google makes a fortune from is PPC ads and mortgages are some of the most expensive clicks out there.  Unless they stand to make more from a new product I can&#039;t see them messing with that gravy train.</description>
		<content:encoded><![CDATA[<p>I thought Zillow&#39;s mortgage service was going to be a great product.  It is not in execution much different that Bankrate.  The loan officers responding to consumers requests seem to be offering the garbage rates they do on Bankrate just to get the phone to ring.   Without policing the offers Zillow or any lead service ends up creating garbage and nothing usable for end consumers. <br />I agree that Google makes a fortune from is PPC ads and mortgages are some of the most expensive clicks out there.  Unless they stand to make more from a new product I can&#39;t see them messing with that gravy train.</p>
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		<title>By: beatyouthere</title>
		<link>http://www.futureofrealestatemarketing.com/2008/06/02/google-getting-in-to-mortgages/comment-page-1/#comment-6339</link>
		<dc:creator>beatyouthere</dc:creator>
		<pubDate>Mon, 02 Jun 2008 22:02:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.futureofrealestatemarketing.com/?p=1091#comment-6339</guid>
		<description>Not exactly David G.  If you would check out the Lenders/Financing tab over at &lt;a href=&quot;http://www.beatyouthere.com&quot; rel=&quot;nofollow&quot;&gt;http://www.beatyouthere.com&lt;/a&gt;, you will see the MortgageBot LLC technology where we users can view real time quotes that users can view without submitting personal information (lending tree).  When the user is ready to lock in that quote or get more info, they can contact the mortgage company at their convenience.</description>
		<content:encoded><![CDATA[<p>Not exactly David G.  If you would check out the Lenders/Financing tab over at <a href="http://www.beatyouthere.com" rel="nofollow">http://www.beatyouthere.com</a>, you will see the MortgageBot LLC technology where we users can view real time quotes that users can view without submitting personal information (lending tree).  When the user is ready to lock in that quote or get more info, they can contact the mortgage company at their convenience.</p>
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