Marketing Real Estate on Facebook (and Other Social Networks) by Joel Burslem on Wednesday, May 2, 2007.
I’ll admit it. I’m hooked on Facebook. I somehow missed out the whole MySpace craze (thankfully, visiting a MySpace page now just makes my eyes hurt) – but Facebook has me hook, line and sinker.
Over on the Inman Blog, [...]
What Does the Real Estate Brand of the Future Look Like? by Joel Burslem on Monday, October 8, 2007
The news that Realogy Corporation is going to license Better Homes and Gardens magazine’s brand to launch a new brokerage got me thinking again once again about what the real estate brands of the future are going to [...]
Ephesus Library by Ozan™
I’m off for two weeks to Turkey – with jaunts from the Aegean Sea to the Bosporus. I’m looking forward to soaking up everything from antiquity sites like Ephesus and Troy to the hustle and bustle of Istanbul (not Constantinople).
FOREM’s going into repeats while I’m gone and I’ll be highlighting some of [...]
Trulia continues on its quest for revenue by adding Trulia Pro today – a new ad platform for agents looking to create a quick and easy ad for themselves on Trulia’s search pages.
The package (which runs $39 a month) gives you unlimited “Feature Listings” (meaning participants get their listings floated to the top of the [...]
Five things that caught my eye today:
Google Local Business Center redesigns itself, making it even easier to update your company’s information into its small business database. Why is this important? Google supplements organic search results with entries from this database, often ahead of even the top ranked destinations (see Google Implements Local Search Results).
Like Google [...]
So HD video might not be in your gameplan yet (see The Power of HD Video) – but video surely is coming.
I’ve been talking to Realtors and Brokers all over the country this year who are using video successfully in meeting and servicing buyers’ need and helping sellers market their homes (see Century 21 Puts [...]
photo by Atilla1000
Recently I picked up a new digital camera for an upcoming trip my wife and I are taking to Turkey. After humming and hawing for a while I picked up the new Panasonic Lumix TZ-5 point and shoot (thanks Jeff) to compliment my Canon DSLR. What ultimately pushed me over the top to buy this camera was the TZ-5’s [...]
It used to be if you wanted to build your own ads online you were stuck writing boring text ads like Google AdWords or Zillow EZ ads.
Not any longer. AdReady is a self-service platform for marketers that’s aiming to change that. It lets you build out a targeted banner campaign in literally just a few [...]
Photo by ekeisari
Two years ago, when Zillow launched, it was a thrill to pull up your neighbors’ (or boss’) house on the site and see how much their house was worth.
It’s still insightful, it just might not be so much fun anymore (see NAR lowers 2008 price forecast).
And while there are still complaints over the [...]
Haven’t we heard this story before? (see Real Estate Search Stores – Coming Soon?)
Walmart has quietly launched a new classifieds portal on their web site Walmart.com (see Walmart Launches Classified Listings).
The service is powered by Oodle and has a dedicated real estate section.
I have to say it felt a little weird searching for houses on [...]
