The Human CEO
I like this ad.
[youtube]http://www.youtube.com/watch?v=ni-VeMEx6pA[/youtube]
It speaks to me. It humanizes the company (love that it ends with his email address). Plus it answers a real problem with a clear solution.
So where is real estate’s Dan Hesse?
Putting a human face on your brand can connect you with a whole new generation of consumers.
8 Comment(s)
1 Trackback(s)
- From Ode to Sprint PCS: Healing your public image with the “Human” Element « The YOU Factor - Technology, Marketing and Branding 2.0 | May 16, 2008
Todd Carpenter | May 5, 2008 | Reply
I like how it ends with his email. Lots of RE Agents don’t even get that part right.
Glenn | May 5, 2008 | Reply
I wonder who responds to the inquiries and how many Dan really reads or responds to. Sprint has some PR issues in some areas of the country.
Ryan Elliott | May 5, 2008 | Reply
I too like the spot. I just wish it was actually their idea as they claim. As if they “care” about the consumer so they came up with this great pricing program. They are just following Verizon and AT&T. Human or not, tell me the truth.
Graeme K. Brown | May 6, 2008 | Reply
Cool ad. I am curious to know how much they spent on that to make it look first-person, no bells and whistles. Do we know which Ad Company produced the piece?
Max Dalziel | May 6, 2008 | Reply
Have you seen any real estate brokers create similar video promotions?
Bobby Carroll | May 6, 2008 | Reply
Allow me stand on my soapbox and rant! The entire cell phone industry has a major image problem that is both well-deserved and self-imposed. This industry is cannibalistic “feeding” off one another’s customers. When not “churning” customers, most offer lousy networks, irrational pricing with endless mysterious fees and the absolute worst customer service. No wonder they are offering these types of ads.
leo | May 8, 2008 | Reply
This does describe the future of RE in terms of some of the tools, but ultimately this falls in line with my overall thesis. There ARE tools out there for the RE business. There are tons of them. But the point is they require an input of time on the part of agents. Time is
probably the most important resource and agent has…and it’s limited. All of these tools will be used by agents in the future, but they will be usedwithin the context of semi-automated platforms and disaggregated service offerings by employees of agents…not by the agents themselves. Consumers will demand these such services, but providing them and creating
the electronic platforms to manage and deliver them will require the other limited resource…capital. Bottom line, agents will be forced to commit capital if they want to be the dominant players in their markets because
capital can be leveraged whereas time cannot. Old days of real estate: no barriers to entry because anyone could commit time. Future of real estate: barriers to entry because not everyone has capital to commit.
Overland Park Real Estate | Jun 2, 2008 | Reply
I like this ad campaign as well. I also hope it helps Sprint since I sell Real Estate in the city where their World Headquarters in located. Come on Dan Hesse, Im pulling for you!