Comments on: Trulia Hits the Streets http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/ Just another WordPress weblog Tue, 20 Dec 2011 02:38:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kansas City http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4987 Kansas City Fri, 11 Jan 2008 15:02:06 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4987 I doubt that ad creates any business whatsoever. I doubt that ad creates any business whatsoever.

]]> By: Scripps Opens the Door : Future of Real Estate Marketing http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4986 Scripps Opens the Door : Future of Real Estate Marketing Sat, 15 Dec 2007 02:56:03 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4986 [...] Sites like Zillow and Trulia have taken tentative steps towards building this recognition (see Trulia Hits the Streets), and while Scripps definitely fingers them as competition, they are confident that they hold the [...] [...] Sites like Zillow and Trulia have taken tentative steps towards building this recognition (see Trulia Hits the Streets), and while Scripps definitely fingers them as competition, they are confident that they hold the [...]

]]> By: viable business = positive net income http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4985 viable business = positive net income Thu, 13 Dec 2007 03:14:15 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4985 ahh..the beginning of the end...misguided promotional spending. I was wondering how long it would take. Those smart Stanford MBA guys should know better. If you're venture is burning through benjamins, the last thing you should be investing capital in is branding...unless you're parent company is like Microsoft, Google, Apple..uh...Citigroup, Exxon...yes there is a trend here. Identify differentiated or yet unfulfilled need, create product to fill the need, sell said product, generate revenue, manage budget model towards incremental margin growth. Not rocket science. And I didnt have to pay for a Stanford MBA. ;-) ahh..the beginning of the end…misguided promotional spending. I was wondering how long it would take. Those smart Stanford MBA guys should know better.

If you’re venture is burning through benjamins, the last thing you should be investing capital in is branding…unless you’re parent company is like Microsoft, Google, Apple..uh…Citigroup, Exxon…yes there is a trend here.

Identify differentiated or yet unfulfilled need, create product to fill the need, sell said product, generate revenue, manage budget model towards incremental margin growth. Not rocket science. And I didnt have to pay for a Stanford MBA. ;-)

]]> By: Knowledge as “Bling” | Coastal Real Estate and Lifestyles http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4984 Knowledge as “Bling” | Coastal Real Estate and Lifestyles Wed, 12 Dec 2007 17:41:29 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4984 [...] Trulia seems to be a bigger player now and one to watch.  Of course, Coldwell Banker’s listings are featured on Trulia. (a posting from The Future of Real Estate Marketing) [...] [...] Trulia seems to be a bigger player now and one to watch.  Of course, Coldwell Banker’s listings are featured on Trulia. (a posting from The Future of Real Estate Marketing) [...]

]]> By: Metrowest MA Real Estate http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4983 Metrowest MA Real Estate Tue, 04 Dec 2007 01:01:41 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4983 I guess the tag line works in NY city but would have to agree with Chris. I have a hard time believing using a negative slogan like that would work anywhere else. I guess the tag line works in NY city but would have to agree with Chris. I have a hard time believing using a negative slogan like that would work anywhere else.

]]> By: retrove.com http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4982 retrove.com Mon, 03 Dec 2007 17:47:22 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4982 Hard to measure ROI on that. Branding cost a fortune... I think money would be better spent with direct, targeted marketing to the people you want on the site. Hard to measure ROI on that. Branding cost a fortune… I think money would be better spent with direct, targeted marketing to the people you want on the site.

]]> By: Madison Albright http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4981 Madison Albright Mon, 03 Dec 2007 16:46:29 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4981 Trulia has some great code for realtors to use in their websites. I just have my reservations about their products. Once a user clicks on the java script, they are redirected to Trulia.com and there goes your sales lead. Think about it. Trulia has some great code for realtors to use in their websites. I just have my reservations about their products. Once a user clicks on the java script, they are redirected to Trulia.com and there goes your sales lead. Think about it.

]]> By: Doug http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4980 Doug Mon, 03 Dec 2007 14:13:55 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4980 I dunno, it has a NYC edge to it, works for me. I dunno, it has a NYC edge to it, works for me.

]]> By: Chris Dowell http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4979 Chris Dowell Mon, 03 Dec 2007 08:51:44 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4979 Negative ads never worked for me (using them or reading them). I would have used a more positve approach. Using Trulia will save you time! When you need that extra minute! The easiest way to search for homes! Dowell Taggart Team http://www.DowellTaggart.com Negative ads never worked for me (using them or reading them). I would have used a more positve approach. Using Trulia will save you time!

When you need that extra minute!
The easiest way to search for homes!

Dowell Taggart Team
http://www.DowellTaggart.com

]]> By: Thinking of Hillary’s « 4Realz.net http://www.futureofrealestatemarketing.com/2007/12/01/trulia-hits-the-streets/comment-page-1/#comment-4978 Thinking of Hillary’s « 4Realz.net Sun, 02 Dec 2007 10:07:10 +0000 http://www.futureofrealestatemarketing.com/trulia-hits-the-streets/#comment-4978 [...] zinger response, and wondering what a similar zing from RDC might look like when Trulia says: “Because finding a home shouldn’t suck!” I have a few ideas, but I can hold them in for a few more [...] [...] zinger response, and wondering what a similar zing from RDC might look like when Trulia says: “Because finding a home shouldn’t suck!” I have a few ideas, but I can hold them in for a few more [...]

]]>