Archive for November, 2007

Weekly FOREM Polls

Polls close Sunday night, so make sure you get your votes in.
[poll=2]
For more, read Using Sex to Sell Real Estate (and Other Drama).
[poll=1]
For more, read Realtor.com Dives Deep into Neighborhoods.

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Do you like bagels?

From the minds over at MySpaceTV, real estate marketing strategies straight from The Chad.
Oh, and there’s more too if you can stomach it. Part 2 and Part 3.On a more serious note - why is this stuff (mildly) amusing? I think it’s in large part because a lot of it hits too close to home.I’m [...]

Dealing with a Down Market

More chatter from across the ‘net on whether sex should be used to sell real estate.

Real Estate Porn, Broker-Agent Edition
Florida agent gets the sack for blog posting sexy video
Sex and Real Estate Brokerage

In a clip from earlier this year, this guy has taken the idea to it’s natural conclusion. With an endorsement from The Donald [...]

Using Sex to Sell Real Estate (and Other Drama)

Here’s a interesting story. A real estate agent in Orlando creates a video full of scantily clad female models, and asks “can sex sell real estate?”.
So, the first question is; “does sex actually help you sell in real estate?”
Now we get to the fun part - full of the same type of drama that [...]

Targeting Real Estate Viewers on the Tube

by donmimi83 (mostly away )
In an interesting story from the WSJ.com, RE/MAX is using data from Cox Communications DVRs to track viewer watching patterns and figure out where to place their advertisements.
Using a new process that taps into data from cable set-top boxes, RE/MAX found that, along with home-improvement shows, those households were also likely [...]

3 Ps - The Future for Real Estate Newspaper Advertising

by maladiets

There’s no doubt it’s a bad time to be in the newspapers classifieds business. They’re probably wishing they could back in time too. Revenues are down - with real estate classifieds advertising being hit especially hard. Mega publisher McClatchy is down 29.4% in real-estate classifieds revenue. Likewise, Gannett’s real estate classifieds revenues [...]

Sitting On the Cusp of Lending 2.0

From this Month’s Wired Magazine - Q&A: Zillow’s Rich Barton on Real Estate, AI, and Basement Floods - more on Zillow’s upcoming foray into mortgages.
If you take Zillow’s principles — power to the people, transparency in marketplaces, rich information — and apply them to mortgages, there’s an obvious opportunity. So we’re working on that. We [...]

Zillow and the Newspapers Sitting in a Tree

Zillow Blog broke the news last week that the online real estate portal is partnering with 280 local newspapers to suck their classfieds listings down into their database. From Zillow’s press release:
The newspaper companies included so far in the consortium are Hearst Newspapers; Journal Register Company; Lee Enterprises, Incorporated; Media General, Inc.; MediaNews Group, Inc.; [...]

Realtor.com Dives Deep into Neighborhoods

I’ve had a few days to play around with Realtor.com’s new Neighborhood tool and I like a lot of what I see so far. But I’ll get the obvious criticisms out of the way first; it really, really doesn’t play very well yet with Firefox in OSX (or at all in Safari) - there are [...]

You’re a Blogger, and So Am I

Here’s something that will really “bake your noodle“. I’m blogging about a video blog of bloggers talking about blogging.

http://www.youtube.com/watch?v=Jla2jOkA96s

Courtesy of Dan Green, Bring the Blog.

Technorati Tags: real estate bloggers, real estate blog, blogging

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