Archive for September, 2007

Techcrunch Moves on ActiveRain

Influential tech blogger Michael Arrington weighs in on the ActiveRain debacle, calling it “Highly Entertaining” and laying the smackdown.
Active Rain look like absolute fools for trusting Move.com with their core customer information before a deal was locked up, and Move.com look like serious jerks.
In related news, ActiveRain moves into damage control mode insisting [...]

Move.com Tried to Buy ActiveRain

by Kevin Steele
Watch out! Catfight breaking out!
Earlier this year, ActiveRain, the popular social networking site for Realtors, was about to be acquired by Move.com, the owners of Realtor.com. Right at the eleventh hour however, Move.com pulled out of the deal.
All of this has come out in a lawsuit that is detailed in today’s Inman News.
Terms [...]

Real Estate Technology Timeline

by manolinlao
Hotpads.com, the apartment and rental search site, has released a very cool Real Estate Technology Timeline.

Scrolling back through time shows you key milestones in the evolution of Real Estate 2.0. Terrific work.
For a little more historical perspective, my first post (Real Estate at a cross roads) was written on April 28, 2006. You [...]

Beating the Drums of Change

Cadbury’s Gorilla ad is the latest viral craze sweeping the Internets; and just like the John West Red Salmon ad before it, it’s another example of a company coming up with a quirky marketing concept that taps our collective sense of… WTF?
It’s an interesting marketing strategy that is not product specific. Ultimately however, it compels [...]

Terabitz To Allow You to Make your Own Mashup

Terabitz, the controversial real estate startup that was accused of data scraping shortly after its launch (see Terabitz addresses data-scraping concerns), has just launched a Make-Your-Own-Mashup side to their site.
Previously, the company let users pull together a number of different data sources in to create a personalized real estate dashboard (see Terabitz Gives You Loads [...]

Bloggers, Start Your Upgrading

WordPress 2.3 “Dexter” is here. Built in Tagging and better SEO are just some of the features to look for in this new release.
A couple of links to help you prepare.

Preparing for 2.3 from the Wordpress Dev Blog
5 Step Failsafe upgrade for WordPress

It’s going to be a busy few days.
Technorati Tags: Wordpress, Dexter, Wordpress 2.3

Sphere: [...]

Creating the Ultimate Real Estate Disintermediator

When I originally started at eppraisal a couple years ago I discussed the idea of creating a service that would allow someone to sell and buy a house online. It would be an end-to-end transaction with all of the documents and tie-ins to vendors that might be needed to make that work. I [...]

Mortgage Advertising Downturn Pile On

by mstephens7
More evidence that the ripples from the subprime mortgage mess are spinning out and beginning to affect web destinations. I’ve been writing about this for the last couples of weeks (see Storms Ahead for Real Estate Sites and What the Subprime Mess Means for Real Estate 2.0). Others seem to be jumping on [...]

Agent 2.0: not-so-clever play on ‘Web 2.0’ or the future of real estate marketing?

[Ed. Note] Kelly Roark, of the real estate search site Trulia.com, joins FOREM as a contributing author today. 
2.0 is everywhere now…Web 2.0, Real Estate 2.0…heck, I’m thinking about reinventing myself into Kelly 2.0.
So what about Agent 2.0? Whatever you call them, many of us know, manage or provide marketing support to Agent 2.0s—and not [...]

Leave Realtors Alone

From SinglePointe Realty.

http://www.youtube.com/watch?v=ho_m6sVBGsM

Update: Ben Aaron Anglin, the young man featured in this video, was killed in a car crash shortly after filming this. The family has asked that the video remain posted.
R.I.P. Aaron - your humor will be missed.
Update #2: Aaron left behind a wife and two small children. If you would like to help [...]

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