Archive for April, 2007

Sellsius Takes a Swing at Online Classfieds

Sellsius Real Estate finally launched last week. Two of the most prolific real estate bloggers have finally unleashed their vision on the industry.
Sellsius calls itself as enhanced classified engine under the banner “hot listings, cool tools” and the idea is to create a open community where Realtors can promote themselves and their clients’ properties. They [...]

Popularity: 10% [?]

Why HomeGain Beats Zillow

My post on HomeGain (see HomeGain is AVM Also-Ran) stirred up some discussion - here is a recent email thread I had with Louis Cammarosano, HomeGain’s General Manager (which he graciously allowed me to reprint here):
Here is why we consistently rank ahead the media darling Zillow in terms of traffic and certainly in revenue- HG [...]

Popularity: 32% [?]

Redfin Gets a Facelift and Expands Eastward

Redfin has unveiled a new version of it’s site tonight, that includes a total redesign of the entire site, a new color scheme and a brand new logo.
Aping UK search engine Extate’s recent redesign (see Extate Cranks Up the Heat), among other things it has gotten rid of the property balloons (something Redfin developer Matt [...]

Popularity: 13% [?]

Bouncepad.com Joins the mRealty Wave

mRealty is what I’m calling real estate services that are delivered to mobile devices. It’s another area that I’ve had my eye on and that I’ve written about several times before (see mRealty: House Shopping by Phone or House Hunting On The Go).
We know that most people start their home search online these days (insert [...]

Popularity: 15% [?]

Project Blogger Update

Week 2 update of the Project Blogger competition is up on the Connect SF 2007 Blog. I’ve been traveling a lot the past week and so I’ve seriously lax in my updates. My apprentice Kelly has been doing a fantastic job on her blog Rancho Santa Margarita Lifestyles, and has been very forgiving of [...]

Popularity: 9% [?]

HomeGain is AVM Also-Ran

HomeGain launched a brand new automated valuation tool last week, it’s calling its Instant Home Valuation Tool. According to their press release, it’s “the descendant of the original instant Home Valuation Tool that HomeGain created over seven years ago.”
I’m not sure what the old Instant Home Valuation Tool did, but the new one is a [...]

Popularity: 14% [?]

Real Estate 2.0 Hot Topic: Local Advertising Options

How to Get Local With Your Internet Advertising
Originally published November 21, 2006.
Last week, my local Yellow Pages was dropped off at the end of my driveway. It was still there this morning, abandoned and soaking wet after a weekend of pounding rain.
I can’t even remember the last time I flipped open a phone book.
These days, [...]

Popularity: 54% [?]

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Real Estate 2.0 Hot Topic: Marketing Shifts to Web

Meet the new real estate customer
Originally published May 17, 2006.
This blog is ostensibly about the Web 2.0 revolution and the intersection of the Internet and real estate. But the reality is that technology is ultimately just another tool to conduct business more efficiently. This industry has been and will always be about the people. [...]

Popularity: 8% [?]

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Real Estate 2.0 Hot Topic: Online Reputation Management

The Rise of the User Review
This post was originally published June 6, 2006.
When the Internet first arrived on the scene, many fretted about its impact on our social structure. Many voiced fears that it would weaken the ties we had with our peers. In fact, quite the opposite has proven to be true. The Internet [...]

Popularity: 37% [?]

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FoREM Blogging Break

I’ll be off to the California Association of Realtors (CAR) meeting in Industry Hills for the next few days, so blogging will be light. I’m back Friday and so, until then I’ve queued up a few of my favorite posts from the past for reprint. I think they tackle some of the pressing marketing issues [...]

Popularity: 6% [?]

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