Advertising Victoria's Secrets
I found this image through a pingback on one of my recent posts. (via the awesome Kramer Wordpress plugin)
Holy #@!?. Is this a joke?
A quick Google search later and no joke. “Your search for the perfect orgasm is over” is the City of Victoria, Canada’s new advertising slogan. (see Tourism official defends ‘orgasm’ ad)
State and city tourism boards often have the most insane marketing campaigns. In fact, some are so patently absurd it makes you wonder just who are the people that come up with this stuff? And why are they even being paid?
It doesn’t get much better closer to home either. Portland’s Muppet-themed “It’s not easy being Green” (see Branding Portland) and Oregon’s “We Love Dreamers” (see Oregon Icons) are pretty awful.
So is Washington State’s “Say WA” (see Say What? It’s Say WA). And when I read that Seattle’s slogan is “Metronatural” I almost spit my coffee all over my monitor laughing. (see Metronatural…)
Are dumb slogans strictly a Northwest thing? Is it something in the coffee?
If you want some insight on the creative process that likely went into crafting these slogans, I’d highly recommend watching the following short film.
(WARNING: While hilarious, the language in this short is definitely adult in nature and NSFW)
By the way, if you are searching for the perfect orgasm – I have a condo in Victoria with your name all over it.
9 Comment(s)
6 Trackback(s)
- From Real Estate Marketing | Feb 19, 2007
- From fish without a bicycle | Mar 8, 2007
- From Real Estate Blogs | Jun 6, 2007
- From All About My Vagina : Me in Monday mag this week (March 01, 2007) | Mar 1, 2007
- From Xngurevar's friends | Mar 8, 2007
- From Search 2 Easy - Results for Advertising Slogan On Real Estate | May 4, 2007
Jesse Barron | Feb 19, 2007 | Reply
Well, Baltimore’s is “Get In On It.”
I still quite haven’t figured out what we’re getting in on. An idea? A promise? A myth? A lie? Why do we have to be told to get in on it? If it was worth getting in on, wouldn’t we do it without prompting? Clearly, I think they forgot the rest of the message.
The slogan prior to that was “BELIEVE.” I am not quite sure what we were supposed to be believing.
The slogan prior to that was “The City That Reads.” That slogan was printed on nearly every (if not all) bench in the city. Empty benches. With nobody reading. The only thing we were reading was the bench.
I do not want to imagine the millions of dollars spent on rolling out each and every one of those useless messages.
Jesse Barron | Feb 19, 2007 | Reply
Something else I just noticed:
Nothing in that flier would give me an orgasm. Let alone the PERFECT ORGASM!
Speaking of the perfect orgasm, is there a definition to be found?
I turned to Google, as it never does me wrong. I typed “define:perfect orgasm” in the friendly little search box only be to told that no definitions were found.
I guess I have to visit Victoria to discover the perfect orgasm? Is that the sell? That I must visit to learn? Is it a wonder of the world? The fountain of youth?
What if I have already had the perfect orgasm? And what if it wasn’t in Victoria? Is that false advertising?
That slogan leaves me with too many unanswered questions.
If I were a teacher and giving it a grade, it would surely get an F. And not the kind you may be thinking, either…
Jesse Barron | Feb 19, 2007 | Reply
Well, I re-read my previous comment and noticed it full of puns I did not intend. While I can sometimes be witty, it was completely unintentional.
However, I think I just figured out the message. Sure, it took me three comments to figure out, but I need to actually work things out to make connections. The original message had too many words cluttering it. What I think the ad folks meant was:
Victoria Gives You The Perfect Orgasm
What will Lucy think when she sees that?
Kevin | Feb 19, 2007 | Reply
Creative, I’ll give it that!
Jeremy Latham | Feb 19, 2007 | Reply
I remember that pad! It’s a beauty.
Ben K | Feb 20, 2007 | Reply
I got a black Seattle Metronatural baseball hat. It’s yours if you want it.
Condo Blog | Feb 20, 2007 | Reply
That video is awesome. So accurate & true its scary. I might crack up next time I am in that postition!
TitleRep | Feb 25, 2007 | Reply
That video had me cracking up! It reminds me of my job. I meet with realtors and mortgage brokers all the time who I can tell could give a crap about me and everything I’m saying.
There have been several times I’ve wanted to mess with people by saying things like “yeah, my company is great, our escrow officers are all great, and then pigs fly out my ass!” just to see if the people are even listening. But I never do. I respect people too much I suppose.
But hey, it works on my wife…
tovorinok | Jul 5, 2007 | Reply
Hello
Great book. I just want to say what a fantastic thing you are doing! Good luck!
Bye