Video Advertising To Dominate Local Sites
Local media sites are in the fight of their lives for relevancy right now. Both newspaper and TV stations are scrapping it out for local online audiences and the advertising revenue that those eyeballs can generate.
A new report released today from Borrell Associates (Executive Summary is a free PDF download) reveals that, strangely, print media are doing a much better job of generating revenue from video advertising on their sites than the local television counterparts.
They also predict that by 2012, video ads in addition to paid search ads, will dominate these local sites. More interestingly for readers of this blog, real estate is being eyed as a key vertical for growth.
Online competition between newspapers and broadcast TV stations – the leaders in local advertising – will intensify this year as both sides develop Web-based video products. The clash will focus on automotive advertisers initially, though real estate, health and employment are prime targets as well.
This growth in online video advertising likely means video production companies like Turnhere (who can produce “Advertorial” type videos) are well positioned to capture some of this new market.
It also means there’s probably going to be a huge demand for some sort of service that will help negotiate placement for video ads on all these local sites (i.e. a Spotrunner for the local web). I wouldn’t be at all surprised if this is something that Google makes a move into shortly.
Realtors eyeing a real bleeding-edge way to differentiate themselves in the local market should consider video advertising. You’ll be the first on the block, but if Borrell’s right, the rest won’t be far behind.
8 Comment(s)
6 Trackback(s)
- From Inman News Blog | Feb 13, 2007
- From we pay cash for homes and houses | Nov 30, 1999
- From kebmillard | kebmillard | Nov 30, 1999
- From Video Advertising - SEO Foundation Research and Training | Jun 1, 2007
- From Video Avertising « Made Green | Oct 6, 2007
- From Stock footage blog articles from Thought Equity Motion | Oct 12, 2007
Christian Sterner | Feb 13, 2007 | Reply
I feel like the TV companies never faced the web reality that print companies have long been facing: makes sense to me that they are in the lead on this one.
piksar | Feb 13, 2007 | Reply
I just wanna share this site, http://www.gootube.net – a real estate video portal. It is very much like youtube in functionalities but is dedicated to Home For sale videos.
Jeff Wilson | Feb 14, 2007 | Reply
I am an account executive for a new company in southern california called: Virtual Realty TV
We are launching a new television show in the southern california area that will be supported by our website (vrtvrealty.com)
For agents in southern california looking for a new and more importantly, affordable marketing approach to selling their listings, feel free to contact me directly.
Virtual Realty TV
Jeff Wilson
cell:562-881-1791
office: 562-402-1670
Together we can put the bull back in this bear market!
Catalin | Feb 15, 2007 | Reply
Well, what have the videos additionaly to photos? The MOTION. They offer the perception yow are there. It could help to sales, as they may have positive impact to potential clients.
tony - vidlisting.com | Feb 19, 2007 | Reply
We have over 300 property videos on our site – each international property is available with a selectable video narrative in English, Spanish and Portuguese. Click on the various languages to see the choices.
http://vidlisting.com
In addition to properties, we also have dozens of video interviews with various real estate professionals in each of the above languages from south america, central america, and (in the next group to be posted) the US. Looking for information on buying or retiring in such areas as Costa Rica, Nicaragua, or Panama? We have a number of video interviews posted fro agents, developers, government ministers, and the like from those countries as well as more than 25 hours of video interviews from such professionals (largely in English) still to post over the next week or so.
The videos have almost no buffering time and start immediately….no waiting!
Lucy | Feb 22, 2007 | Reply
How awesome! I hope to see more agents taking advantage of technology in these days and succeeding with it! Technology is moving at a really fast pace and realtors need to stay up with what’s happening. Change is happening in real estate like never before. You don’t have to believe me. Read the new Swanepoel Trends Report that just came out this month. Agents who haven’t taken heed to changes better watch out.
chucho | Mar 30, 2007 | Reply
Hello I want to congratulate to them by its site of the Web of the exelente looks like entertained and very good very to me it elaborated. I invite them to that they explore a little on my site of the Web.
Costa Rica Real State
In our real estate listing, we offer a great variety of land properties of all kind all over Costa Rica, from nice city houses, including condos, lots, country houses and farms, to splendorous luxury properties with extraordinary ocean views or located in front of the most beautiful beaches of Costa Rica.
But we don’t just find those properties for you. We also give you all the legal advising regarding Costa Rica land properties regulations; our knowledge and expertise allow us to offer you a confident and dependable advice. Likely, we will advise you on how to make the best possible real estate investment anywhere in Costa Rica.
Our real estate listing includes great opportunities on Costa Rica Central Valley’s provinces such as San Jose, our Capital, with remarkable cities as Escazu at the west, or Curridabat at the east, experiencing a great development on both commercial and residential properties, making their real estate pricing highly attractive to investors; on other hand, Alajuela city gathers places with a very special warm weather such as Grecia, La Garita and Atenas, or beautiful farms for agricultural, cattle or nature preservation purposes as those located on San Carlos or Sarapiqui. We also offer land properties in Guanacaste, which is the province, along with Puntarenas, with the most beautiful tropical beaches on the Pacific Coast such as Tamarindo, Playa Grande, El Coco, Playa Hermosa, Nosara, Samara, Herradura, Jaco, Manuel Antonio, Dominical and Golfito, where the real estate business occupies the first place as the local economic activity.
We can’t leave outside our real estate listing, land properties of great beauty on the Costa Rica Carribean Coast like Tortuguero, Limon, Cahuita, Puerto Viejo and Gandoca Manzanillo.
We invite you to take a tour on our website, and if should more information is required.
http://www.costa-ricarealstate.com
Dan Dashnaw | Jul 27, 2007 | Reply
We’ve been aligning with this notion for a while now over at http://www.agentcasts.com – which is our real estate video / podcast production platform designed to accommodate the changing landscape of online property marketing for agents and sellers.
The primary service we offer is designed to facilitate those property sellers who are beginning to ’self shoot’ video footage of their properties, but are not well-versed in video editing, finalization, formatting, distribution, etc. For this purpose, we address agents directly by allowing them to upload their ‘raw property footage’ to us, which we then clean up, format, host and distribute across the web. We see this as filling a forming gap in service offerings at the present time, and hope to be able to get the real estate ‘DIY-ers’ up and running on the web with video property tours of their listings easily and inexpensively.
Anyway, excellent article! We all agree that things are definitely tilting towards video these days, and we hope to be able to make it a little easier to digest for the interested sellers as the path unwinds. =]
Thanks,
Dan Dashnaw
http://www.agentcasts.com