Comments on: Yahoo Real Estate Delivers A Better Search Experience http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/ Just another WordPress weblog Tue, 20 Dec 2011 02:38:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John Lescure http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/comment-page-1/#comment-645 John Lescure Wed, 30 Aug 2006 14:27:53 +0000 http://www.futureofrealestatemarketing.com/yahoo-real-estate-delivers-a-better-search-experience/#comment-645 What you failed to mention in your post is the three major consumer detractions of Yahoo Real Estate: 1. They have an exclusive deal with Prudential, so search results getting an extremely bias toward Prudential, whereas Trulia partners with and links directly the brokers who actually represent the property. 2. To get more information about a property a consumer must fill out a long form and wait for an agent to contact ( or hound) you, whereas Trulia connects you directly to the property's detail page of the broker who actually represent the listings (see a trend here?). 3. When you fill out a form on Yahoo Real Estate your contact information goes to Prudential Real Estate Affiliates (Prudential's parent company) in Orange County, CA at which time you become a "lead" that Prudential auctions off to one of its agents for 35% of the commission! Trulia on the other hand links you directly to the agent representing the property and gives you the choice to contact them or not. Not exactly the ideal consumer experience you thought it was now is it? John What you failed to mention in your post is the three major consumer detractions of Yahoo Real Estate:
1. They have an exclusive deal with Prudential, so search results getting an extremely bias toward Prudential, whereas Trulia partners with and links directly the brokers who actually represent the property.
2. To get more information about a property a consumer must fill out a long form and wait for an agent to contact ( or hound) you, whereas Trulia connects you directly to the property’s detail page of the broker who actually represent the listings (see a trend here?).
3. When you fill out a form on Yahoo Real Estate your contact information goes to Prudential Real Estate Affiliates (Prudential’s parent company) in Orange County, CA at which time you become a “lead” that Prudential auctions off to one of its agents for 35% of the commission! Trulia on the other hand links you directly to the agent representing the property and gives you the choice to contact them or not.

Not exactly the ideal consumer experience you thought it was now is it?

John

]]> By: Richard Johnston http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/comment-page-1/#comment-644 Richard Johnston Wed, 30 Aug 2006 01:03:19 +0000 http://www.futureofrealestatemarketing.com/yahoo-real-estate-delivers-a-better-search-experience/#comment-644 I'm actually happy Yahoo! has decided to make changes to their real estate page. It's definately looks better but home buyers and selles should always keep in mind to contact three local real estate professionals to get an idea on what their home is worth and what it will probably sell for. Relying on an internet site to give you an accurate estimate is a major mistake which can cost you tens and even hundreds of thousands of dollars. I’m actually happy Yahoo! has decided to make changes to their real estate page. It’s definately looks better but home buyers and selles should always keep in mind to contact three local real estate professionals to get an idea on what their home is worth and what it will probably sell for. Relying on an internet site to give you an accurate estimate is a major mistake which can cost you tens and even hundreds of thousands of dollars.

]]> By: TRANSPARENT REAL ESTATE (www.TransparentRE.com) http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/comment-page-1/#comment-646 TRANSPARENT REAL ESTATE (www.TransparentRE.com) Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/yahoo-real-estate-delivers-a-better-search-experience/#comment-646 <!--%kramer-pre%-->with new entrants, both original and real estate sites borrowing APIs, and they will soon need to differentiate themselves now that the "Field of Dreams" strategy has worn thin. Joel Burslem at Future of Real Estate Marketing has a more detailed analysis of Yahoo RE and why its new features threaten to differentiate its brand name over the others. Also, here's a wiki of real estate search tools provided by RainCityGuide. Technorati tags mls search engine trulia<!--%kramer-post%--> with new entrants, both original and real estate sites borrowing APIs, and they will soon need to differentiate themselves now that the “Field of Dreams” strategy has worn thin. Joel Burslem at Future of Real Estate Marketing has a more detailed analysis of Yahoo RE and why its new features threaten to differentiate its brand name over the others. Also, here’s a wiki of real estate search tools provided by RainCityGuide. Technorati tags mls search engine trulia

]]> By: Search Engine Lowdown http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/comment-page-1/#comment-647 Search Engine Lowdown Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/yahoo-real-estate-delivers-a-better-search-experience/#comment-647 <!--%kramer-pre%-->I'm not super familiar with the online real estate marketing space, but this looks like a pretty big deal to me in terms of a layering of appropriate technologies that will make the residence-finding process much easier. This realtor thinks so too: Yahoo Real Estate Delivers A Better Search Experience. (his company has a deal with Yahoo though...) It's interesting to note the creep of Yahoo Real Estate results into Yahoo's main SERPs. It echoes the Google Base creep and, like Base, will be canabalizing paid search and organic result click throughs. <!--%kramer-post%--> I’m not super familiar with the online real estate marketing space, but this looks like a pretty big deal to me in terms of a layering of appropriate technologies that will make the residence-finding process much easier. This realtor thinks so too: Yahoo Real Estate Delivers A Better Search Experience. (his company has a deal with Yahoo though…) It’s interesting to note the creep of Yahoo Real Estate results into Yahoo’s main SERPs. It echoes the Google Base creep and, like Base, will be canabalizing paid search and organic result click throughs.

]]> By: dynamiclistingexchange.com http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/comment-page-1/#comment-648 dynamiclistingexchange.com Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/yahoo-real-estate-delivers-a-better-search-experience/#comment-648 <!--%kramer-pre%-->Bigger Pockets.com was able to get an early sneak peek of our products. We had a good start, but we were’nt satisfied so we went back to refine the product and add more functionality. A few weeks later The Future of Real Estate Marketing reported that RealEstateVoices.com had just released their version of Digg. This was a double whammy! Not only did we lose the social news race, but as we were refining our community products, the competition also heated up for our core marketing<!--%kramer-post%--> Bigger Pockets.com was able to get an early sneak peek of our products. We had a good start, but we were’nt satisfied so we went back to refine the product and add more functionality. A few weeks later The Future of Real Estate Marketing reported that RealEstateVoices.com had just released their version of Digg. This was a double whammy! Not only did we lose the social news race, but as we were refining our community products, the competition also heated up for our core marketing

]]> By: realiventblog.com http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/comment-page-1/#comment-649 realiventblog.com Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/yahoo-real-estate-delivers-a-better-search-experience/#comment-649 <!--%kramer-pre%-->Bigger Pockets.com was able to get an early sneak peek of our products. We had a good start, but we were’nt satisfied so we went back to refine the product and add more functionality. A few weeks later The Future of Real Estate Marketing reported that RealEstateVoices.com had just released their version of Digg. This was a double whammy! Not only did we lose the social real estate news race, but as we were refining our community products, the competition also heated up for our core<!--%kramer-post%--> Bigger Pockets.com was able to get an early sneak peek of our products. We had a good start, but we were’nt satisfied so we went back to refine the product and add more functionality. A few weeks later The Future of Real Estate Marketing reported that RealEstateVoices.com had just released their version of Digg. This was a double whammy! Not only did we lose the social real estate news race, but as we were refining our community products, the competition also heated up for our core

]]> By: kebmillard | kebmillard http://www.futureofrealestatemarketing.com/2006/08/29/yahoo-real-estate-delivers-a-better-search-experience/comment-page-1/#comment-650 kebmillard | kebmillard Tue, 30 Nov 1999 00:00:00 +0000 http://www.futureofrealestatemarketing.com/yahoo-real-estate-delivers-a-better-search-experience/#comment-650 <!--%kramer-pre%-->s visitors? [IMG picture-1.png] [h/t Matt Goyer for the head’s up] — Related Articles at Future of Real Estate Marketing: Zillow expands its reach Yahoo! Real Estate Answers Some Questions Yahoo Real Estate Delivers A Better Search Experience Yahoo! Finance Launches Real Estate Portal Redfin Gives Away Loads of Dead Presidents [IMG] <!--%kramer-post%--> s visitors? [IMG picture-1.png] [h/t Matt Goyer for the head’s up] — Related Articles at Future of Real Estate Marketing: Zillow expands its reach Yahoo! Real Estate Answers Some Questions Yahoo Real Estate Delivers A Better Search Experience Yahoo! Finance Launches Real Estate Portal Redfin Gives Away Loads of Dead Presidents [IMG]

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