Some great tips from Valleywag today on ‘How to make business cards that people keep.‘
I really like the approach Matt Mullenweg takes:
The Wordpress blog platform creator’s business card simply reads, “1. Go to Google. 2. Type ‘Matt.’ 3. Click ‘I feel lucky.’”
Not all of us would be quite so lucky as to rely on soley [...]
Borrell Associates released a new report today detailing its forecast for online real estate advertising.
We expect that this tipping point will help propel Internet real estate advertising to a $2 billion level this year and push it past $3 billion by 2010, surpassing newspapers in terms of advertising market share.
Whether those dollars go to the [...]
Wikis are web sites that allow users to add, edit and delete content at will. They are incredibly potent tools for collaborative writing and for tapping into the collective wisdom of the crowd, Wikipedia being the best example of how well a wiki can work.
Eurekster has extended this concept into the search space, with what [...]
In an article from SmartBiz.com, author Rosalind Resnick reports on a recent panel discussion that led to a debate on the relative merits of Zillow’s advertising-based model vs. the pure lead generation model exemplified by House.com
As a consumer, I prefer Zillow’s advertising-supported model of information dissemination as opposed to cumbersome sign up process employed by [...]
Here is the fifth and final installment in my Real Estate 2.0 Market Leader series. Homethinking.com is a relatively new entry into the field, but one with a very interesting business model. They promise to allow you to connect with and review agents currently selling properties in your market (unfortunately, they don’t seem to be [...]
Microsoft has taken the wraps off an interesting Beta tool that allows you to see marketing demographic information for your site. From the info on their adCenter Labs demonstration I was able to discern the following:
Seems like my readers are mostly male.
Real estate shoppers are mostly female.
Guys seem to be hooked on "data porn".
[via]
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I love this advertising idea from Papa John's in Peru – a great new twist on an old direct mail tactic.
Knock, knock…
I think this promotion could be well used by an enterprising realtor or by one of the newer web-based brokers looking to establish brand awareness in a new market. (Redfin? ZipRealty?)
Created by Saatchi & [...]
Mercer Human Resource Consulting has just released its ranking of the top 50 cities worldwide in their quality of living and cost of living surveys (PDF links).
Portland came in at #43 in the quality of living rankings – which is a great endorsement of its livability. My hometown, (Vancouver, Canada) came in #3 in the [...]
Create you own motivational posters with the Motivator
Quote from Gen. Alfred Gray (USMC Ret.)
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So I signed up for my ActiveRain profile today. First impressions? Meh. Not that impressive.
ActiveRain bills itself as a social networking specifically for the real estate community and promises to help real estate professionals promote their business on the Internet. Members can do this by creating and sharing a personalized profile within the network.
Beyond creating [...]
