Archive for May, 2006

Real Estate 2.0 Survival Prospects

Henry Blodget was a notorious Internet analyst for Merrill Lunch who famously predicted that Amazon.com's stock would hit $400. In 2004 he was charged with securities fraud by the SEC, for his roll in recommending certain stocks, and was banned from trading for life. More recently however, he has reinvented himself as a commentator for [...]

Tip Tuesday: Anybody lost a wallet?

From Brazil, here's a very creative marketing promotion. Wallets containing advertising were scattered around the city for passersby to pick up. Inside was an ad for a local financial newspaper.

I love this idea. It's tactile, engaging (you know someone will pick it up) and unique. I think this it could be used to great effect [...]

Feedback on this Site

Just a quick post today, I want to get back to my BBQ! I wanted to say a big thank you to all the readers of this blog.
I've received many nice complements on my site in the four weeks since I've launched it. Lots of constructive feedback and suggestions, and I would like to encourage [...]

Friday Fun: Put Yourself on TV

Via gaxed.com

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Zillow gets Marketing

Mike McDevitt, Director of Business Development at Zillow has responded to my post on the obnoxious advertising on Zillow. He clarified Zillow's advertising requirements and confessed that one of the ads in question had been removed as it
was not up to spec, and had been submitted and trafficked in error.
You can read Mike's complete post [...]

A Web 2.0 list of Web 2.0 real estate sites

I was doing my morning scan of my feeds and came across this list - All Things Web 2.0 - "THE LIST". It's quite an overwhelming register of Web 2.0 initiatives.
Of course I started looking for the real estate sites, and didn't find many. Zillow.com, as far as I could tell, was the only one [...]

Finding the perfect picture

I find a great deal of my job in real estate marketing is graphic design. I’d say at least 90 per cent of my work day is spent in Adobe InDesign, Illustrator or Photoshop (I try and avoid any Microsoft product like the plague – especially the abomination that is MS Publisher).
So, whether it’s putting [...]

The death of the Sunday Home section

My take on Tribune Media’s buyout of ForSaleByOwner.com – this is a desperate yet essential bid to shore up their revenue streams in the face of the Internet threat. It’s going to have big impact throughout the industry however.

To understand their motivations, you only have to look at how the Internet impacted another side of [...]

It’s a Google world

Last month, Google released Sketchup, but I hadn’t had a chance to sit down and play with it until this weekend. Sketchup is a CAD-like 3D drawing tool that anyone can use to quickly churn out 3D models.
You can add textures and shading to your model but what’s particularly interesting about this program is that [...]

It’s just a matter of time…

Great post over at Realblogging today by Richard Nacht where he asks the right question in response to a new report from NAR on Realtors and their use of the Internet. Richard asks, "Where are da blogs?"
My response would be, just wait. Give it another year, or two at the latest.
For those of us on [...]

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